Scheduled from March 12 to March 17, the six-day-long Grand Shopsy Mela awaits! Shopsy by Flipkart, a hypervalue e-commerce platform, unveils its latest campaign featuring Sara Ali Khan. This campaign heralds the arrival of the Grand Shopsy Mela, their most significant sale event of the year. With over 10 lakh products priced under Rs 99 across fashion, beauty, home, and more, customers are in for a treat during this event.
Fourth Edition of the ‘Grand Shopsy Mela’ Campaign
Announcement of Grand Shopsy Mela:
Shopsy by Flipkart, a hyper-value e-commerce platform, unveils its latest campaign starring Sara Ali Khan, signaling the arrival of the Grand Shopsy Mela, its flagship sale event. Scheduled from March 12 to March 17, this six-day extravaganza promises exciting deals across various categories, including fashion, beauty, and home products, with over 10 lakh items priced below Rs 99.
Emotional Connection in TV Commercial:
In a 25-second TV spot featuring Sara Ali Khan, Shopsy’s campaign presents a fresh perspective on sales, highlighting the emotional ties and shared moments that unite families during shopping. Drawing from consumer insights, the commercial underscores shopping as a family affair, where everyone contributes to decision-making. Additionally, it acknowledges the trend of purchasing gifts for distant loved ones through online platforms during such events.
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Celebrating Family Bonding:
The campaign aims to resonate with viewers by celebrating the collective joy of family bonding experienced during shopping. By emphasizing the emotional aspect of shopping and the tradition of exchanging gifts among family members, Shopsy encourages customers to immerse themselves in the upcoming sale and make the most of the offerings.
What do experts have to say about this campaign?
Expressing her enthusiasm for the new campaign, Sara Ali Khan, brand ambassador for Shopsy, shared, “Being an advocate of budget-friendly shopping myself, I resonate deeply with Shopsy’s values. This marks my fourth collaboration with Shopsy. Each time, the response has been incredible, with fans actively searching for my outfits in the ad! Partnering with a brand committed to a value-driven shopping experience for Indian consumers is truly fulfilling. I had a lot of fun shooting this ad. I’m confident that the campaign will spark curiosity about the diverse range of products available at the upcoming Grand Shopsy Mela.”
Commenting on the campaign, Adarsh Atal, chief creative officer, Tilt Brand Solution, said, “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan- the family’s shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”
Commenting on the campaign, Kapil Thirani, head, Shopsy, Flipkart, said, “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasises our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”
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Conclusion
As Shopsy by Flipkart launches its latest campaign starring Sara Ali Khan to herald the Grand Shopsy Mela, the stage is set for an unparalleled shopping experience. With a six-day extravaganza starting from March 12 to March 17, offering over 10 lakh products priced below Rs 99 across diverse categories, the anticipation is palpable. The accompanying TV commercial, highlighting the emotional connections forged during family shopping experiences and the tradition of gifting, adds a heartfelt touch. Shopsy’s campaign not only celebrates the joy of family bonding but also aims to captivate viewers with its immersive narrative, urging them to embark on a shopping spree filled with shared moments and cherished memories.
