Facilitated by Frameworks Entertainment, Slice unveils its latest move in the summer of 2024: the appointment of Nayanthara as brand ambassador. With Nayanthara’s endorsement, Slice seeks to fortify its bond with consumers, solidifying its position as the go-to choice for mango lovers.
Nayanthara as the brand Ambassador of Slice
Frameworks Entertainment has orchestrated the collaboration between Slice and Nayanthara, marking a significant move in the summer of 2024.
Slice proudly introduces Nayanthara as its newest brand ambassador, solidifying its connection with audiences and reinforcing its position as the preferred mango beverage.
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Slice has become a household favorite, known for satisfying mango cravings like no other drink on the market.
Nayanthara, fondly referred to as ‘Lady Superstar,’ is a highly acclaimed actress in Indian cinema, adding prestige to Slice’s endorsement.
An upcoming campaign promises to inject more excitement into the summer season, fueled by the synergy between Slice and Nayanthara.
What do experts have to say about this campaign?
Speaking on the association, Anuj Goyal, associate director, Slice and Tropicana, PepsiCo India said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brand connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”
Sharing her excitement on coming on board as Slice’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
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Conclusion
In conclusion, the partnership between Slice and Nayanthara, facilitated by Frameworks Entertainment, represents a significant milestone in the beverage industry. With Slice’s reputation as the go-to mango drink and Nayanthara’s esteemed status as a leading actress, this collaboration is poised to captivate audiences and elevate Slice’s brand presence to new heights. As they prepare to unveil an exciting campaign, the stage is set for a summer filled with refreshing indulgence and star-studded storytelling.
