In the realm of digestive health, innovation meets convenience with the launch of ENO Chewy Bites, a groundbreaking product by Haleon, formerly known as GlaxoSmithKline Consumer Healthcare. Developed to cater to the evolving needs of consumers, ENO Chewy Bites provides fast and effective relief from acidity in a convenient chewable format. Let’s delve deeper into this revolutionary product and its implications for modern lifestyles.
Innovative Concept for ENO campaign by Ogilvy & Mather, India
The concept behind ENO Chewy Bites was brought to life by Ogilvy & Mather, India, showcasing the brand’s commitment to addressing the real-time needs of consumers. Directed by Surjo Deb of Ubik Films, the TV commercial encapsulates the essence of ENO Chewy Bites, portraying a father-son duo experiencing sudden acidity during a food expedition, only to be rescued by the convenience of ENO’s new chewable antacid.
ENO Chewy Bites- Addressing Key Consumer Needs
These bites directly addresses the key consumer need states of convenience and access. Whether you’re at the airport, train station, restaurants, or malls, ENO Chewy Bites ensures fast and effective relief anytime, anywhere. This emphasis on convenience reflects the brand’s dedication to enhancing everyday well-being and providing consumers with a more suitable option for managing acidity on the go.
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Fast-Acting Relief with Natural Ingredients
Powered by natural ingredients, it contains 1000 mg of Khatika Churna, which starts working on acidity within one minute of consumption. This fast-acting formula is designed to provide instant relief to both adults and children above 12 years of age, making it a versatile solution for the entire family. Available in two delectable flavors – Tangy Lemon and Zesty Orange – ENO Chewy Bites offers a tasty and enjoyable way to alleviate acidity.
Convenient Packaging Options
ENO Chewy Bites are available in three convenient packaging options – Single’s pillow pouch, pack of 10s, and pack of 30s – catering to varying consumer preferences and usage scenarios. Whether you need a single dose for immediate relief or a larger pack for continuous usage, Chewy Bites has you covered.
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Testimonials from Industry Experts
Anurita Chopra
Speaking on ENO launching new Chewable format, Anurita Chopra, head of marketing, said, “As a legacy brand in digestive care, ENO recognises the evolving needs and preferences of its consumers. ENO Chewy Bites is a testament to our commitment to innovation and passion for enhancing everyday well-being of its consumers with a more convenient format. Our goal is to bring not just instant relief but also provide a more suitable option for consumption. With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”
Kishlay Seth
Speaking on the launch, Kishlay Seth, category lead, digestive health, said, “Modern lifestyle has increased out of home and on the go snacking behaviour resulting in an increased incidence of acidity when we are outside. Such situations require a fast action solution which is convenient to carry and consume. New ENO Chewy Bites is tasty, chewable, easy to carry and requires no water, thus offering our consumers the trusted ENO relief anytime, anywhere.”
Ritu Sharda
Ritu Sharda, chief creative officer, Ogilvy India (North) adds, ‘We are a food-loving country. We love to eat kahin bhi kahin bhi. Which also means that acidity can strike kahin bhi kabhi bhi. ENO chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign that shows a quick-witted mother emerging as a savior, armed with the revolutionary Chewy Bites.”
Conclusion
In conclusion, ENO Chewy Bites represents a paradigm shift in the realm of digestive health, offering consumers a convenient and effective solution for managing acidity on the go. With its innovative formula, natural ingredients, and versatile packaging options, it is set to become a trusted companion for millions, ensuring they can enjoy life’s pleasures without the interruption of acidity.
