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HomeThink TankCampaign DissectionKenstar features husband-wife duo Rajkummar Rao and Patralekhaa Unite for Summer Campaign

Kenstar features husband-wife duo Rajkummar Rao and Patralekhaa Unite for Summer Campaign

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Kenstar unveils Rajkummar Rao and Patralekhaa as brand ambassadors for their new summer campaign. The duo stars in the campaign titled “AC wali thandak, ab Kenstar coolers mein.”

Kenstar features Rajkummar Rao and Patralekhaa for the summer campaign

Kenstar introduces Rajkummar Rao and Patralekhaa as brand ambassadors for its latest summer campaign.

Campaign Description:

The summer campaign, titled ‘AC wali thandak, ab Kenstar coolers mein,’ features Rao and Patralekhaa. It aims to leverage their chemistry to highlight the style and capabilities of Kenstar coolers.

Campaign Concept:

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In a clever twist, the campaign showcases the coolers’ performance, prompting Rao to humorously suggest that it deserves the “best actor” award for acting like an AC.

What do experts have to say about this campaign?

Sunil Jain

Sunil Jain, CEO – Kenstar, said in the announcement, Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path-breaking roles.”

Neha Khullar, head of marketing – Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

Neha Khullar

Speaking about the collaboration, Rajkummar Rao said, “I am thrilled to join the Kenstar family. Coolers are the go-to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”

Rajkummar Rao 
Patralekhaa

Patralekhaa added, “It was truly exciting to work alongside Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits the modern lifestyle of the new India.” 

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Conclusion

In summary, Kenstar’s collaboration with actors Rajkummar Rao and Patralekhaa for their latest summer campaign marks an exciting endeavor to showcase the innovative features and style of Kenstar coolers. With the campaign titled ‘AC wali thandak, ab Kenstar coolers mein,’ the duo’s chemistry adds a unique charm, while the clever twist in the campaign highlights the superior performance of Kenstar coolers, leaving audiences amused and intrigued.

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