After their recent success in “Rocky Aur Rani Kii Prem Kahaani,” Alia Bhatt and Ranveer Singh’s characters, featured in MakeMyTrip new campaign, embark on an exhilarating skydiving adventure during their honeymoon. Yet, just before the jump, they surprisingly turn into penny pinchers.
Rocky and Rani craze over MakeMyTrip
In the wake of their recent success in “Rocky Aur Rani Kii Prem Kahaani,” the characters portrayed by Alia Bhatt and Ranveer Singh are back in MakeMyTrip’s new ad. In the spot, they’re on an adventurous skydiving expedition during their honeymoon but surprisingly become frugal at the last moment.
Originally, Singh was set to skydive with the instructor, but Bhatt also wanted to experience the thrill. She suggests she’ll sit on her husband’s lap, leaving the instructor bewildered. The couple begins bargaining with him, leaving him dumbfounded, and he jumps off without them.
The humorous twist comes when they propose using a chadar-turned-parachute for Bhatt. The ad humorously implies that the couple had spent all their money on the hotel and had little left for creating lasting memories, hence the negotiation with the skydiving instructor.
MakeMyTrip offers a flat 20% discount on the first hotel booking.
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While MakeMyTrip didn’t acquire the movie character rights for the ad, Singh’s mannerisms and Bhatt’s attire make the connection unmistakable.
In July 2023, when the movie was released, MakeMyTrip seized the opportunity by launching “Rocky & Rani Special Holiday Packages.” These curated honeymoon packages cover domestic and international destinations, including Manali, Goa, Mussoorie, Kerala, Maldives, Singapore, Krabi, and Phuket.
The latest campaign addresses common challenges faced by travelers when booking hotels online, providing comprehensive room details and fair pricing. It features MakeMyTrip’s iconic ambassadors, Alia Bhatt and Ranveer Singh, emphasizing the wealth of room-specific information on MakeMyTrip, from sea-facing rooms’ charm to included amenities’ practicalities. These clever films also highlight enticing offers for first-time users, perfectly timed for those planning year-end travel.
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What do experts have to say about this Campaign?
MakeMyTrip’s Chief Marketing Officer and Chief Business Office – Corporate, Raj Rishi Singh, encapsulated the essence of this initiative, saying, “An informed traveller is a fulfilled traveller. Our latest ad campaign embodies our commitment to provide transparency and trust right from the start. Understanding that travel is more than just a journey, but a release from life’s pressures, we ensure that every booking with MakeMyTrip paves the way for an unforgettable experience that’s both enriching and economical, allowing our customers to make the most out of their travel and the right kind of memories.”
The Creative Minds Behind MakeMyTrip Ad Campaign
These films have been masterfully crafted by the creative genius of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot.
Conclusion
With these films, MakeMyTrip goes beyond being a mere booking platform; it’s a pledge for a hassle-free travel planning experience. By offering a substantial discount for new users and highlighting the value of comprehensive, competitively priced options, MakeMyTrip aims to revolutionize the way India plans and books their travels. These cleverly crafted advertisements, featuring Alia Bhatt and Ranveer Singh, are not just entertaining but also informative, showcasing the depth of information available and the potential savings that travelers can enjoy. MakeMyTrip’s commitment to offering a seamless and value-driven travel experience is evident, making it the go-to choice for every traveler seeking a memorable journey.
