In a significant move to enhance women’s experiences during their menstrual cycles, particularly in the workplace, Paree Sanitary Pads by Soothe Healthcare has introduced the #EaseHerWorkFlow campaign. Launched in conjunction with Menstrual Hygiene Day, this initiative is an extension of the ongoing #Pareevartan campaign, which focuses on menstrual hygiene awareness, education, and empowerment.
The Need for Period-Friendly Workplaces
Understanding the Stigma and Lack of Policies
Research by the Chartered Institute of Personnel and Development (CIPD) reveals that nearly half (49%) of women refrain from disclosing menstrual-related absences to their managers, highlighting the persistent stigma around menstruation. Furthermore, a concerning 67% of employers do not have menstrual health policies in place, underscoring the urgent need for supportive work environments.
Paree Sanitary Pads: #EaseHerWorkFlow Campaign
A Film to Highlight Menstrual Support in Professional Settings
The #EaseHerWorkFlow campaign features a compelling film that underscores the importance of creating dignified and comfortable experiences for women during their periods, both socially and professionally. The film advocates for proactive and supportive measures to normalize open discussions about menstruation.
Paree Sanitary Pads: Introducing the Period Work from Home Policy
Flexible Solutions for Women During Menstruation
Leading by example, Paree Sanitary Pads has introduced a Period Work from Home Policy. This policy allows women the flexibility to work remotely during their menstrual cycles, acknowledging the unique challenges they face and providing the necessary support to maintain productivity and well-being.
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The Role of Men in Supporting Female Colleagues
Fostering an Inclusive and Understanding Workplace
The #EaseHerWorkFlow campaign also emphasizes the crucial role that men can play in supporting their female colleagues. By fostering an inclusive and understanding work environment, advocating for menstrual health policies, and openly discussing menstruation, men can significantly contribute to a more equitable and supportive workplace.
Leadership Insights: A Commitment to Menstrual Hygiene
Statements from Soothe Healthcare Leadership
Sahil Dharia, Founder & CEO of Soothe Healthcare, expressed his enthusiasm about the launch, stating, “We are thrilled to introduce the #EaseHerWorkFlow campaign on Menstrual Hygiene Day. Our goal is to normalize and support menstruation in all aspects of life, particularly the workplace. This campaign is a call to action for society to take meaningful steps towards making menstruation a dignified experience for all women. By raising awareness and education, we can cultivate a society that truly understands and supports menstrual hygiene needs. We believe this initiative will pave the way for a more inclusive and equitable world for women.”
Shruti Kapoor, Lead – Marketing at Soothe Healthcare, echoed this sentiment, saying, “At Paree, we’ve always strived to have open conversations about menstruation, and that’s reflected in our brand identity and campaigns. With #EaseHerWorkFlow, we want to showcase how an empathetic and collaborative environment can empower women to excel at work. These small gestures will bring about a true #Pareevartan (transformation) in the entire menstruation narrative.”
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Join the Movement: Creating Period-Friendly Workplaces
Take Action and Support the Cause
Paree Sanitary Pads invites everyone to join their mission to create period-friendly workplaces. Watch the campaign film and learn how, by understanding and supporting women at work, we can collectively create a more equitable and supportive work environment.
Conclusion
By raising awareness and fostering education on menstrual hygiene, the #EaseHerWorkFlow campaign aims to pave the way for a more inclusive and equitable world for women. This initiative represents a significant step towards transforming the narrative around menstruation and ensuring that women receive the support they need to thrive professionally and personally.
