To mark Mental Health Awareness Month, Policybazaar, an Indian insurance platform, unveiled a brand film as part of their campaign. Narrated by Major General Vikram Dogra, recipient of the Ati Vishisht Seva Medal and a hero of the Kargil war, the film underscores the significance of prioritizing mental health and managing conditions such as depression.
Mental Health Awareness in PolicyBazaar campaign with General Vikram Dogra
Campaign Launch:
During Mental Health Awareness Month, Policybazaar, an Indian insurance platform, debuted a brand film.
Film Description:
Major General Vikram Dogra, recipient of the Ati Vishisht Seva Medal and a hero of the Kargil war, shares his self-narrated story in the film. It emphasizes the importance of prioritizing mental health and managing conditions like depression.
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Perspective Shift:
This campaign shifts perspective by portraying an army officer, epitomizing strength, discussing the courage needed to battle mental health issues.
Major General Vikram Dogra’s Journey:
The film commences with Major General Vikram Dev Dogra reflecting on his earned medals. He emphasizes the true value of these medals, particularly the one he bestowed upon himself for triumphing over depression at the pinnacle of his career.
Narration:
Major General Vikram Dogra narrates his journey from depression to becoming a mental health champion with pride to an attentive audience. The subtext reveals that addressing his condition empowered him to realize his potential, culminating in his achievement as the first serving army officer to complete the Ironman Triathlon 2018 in Europe at the age of 60.
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Motive of the campaign:
The film concludes by labeling the fight against mental health issues as “Himmat ki policy,” underscoring the immense courage required to combat conditions like depression and prioritize mental health.
What do experts have to say about this campaign?
Samir Sethi, head of brand marketing, Policybazaar.com, said, “This film is our way of helping Indians rethink the concept of strength and give mental health its due importance. Mental conditions like depression among others are extremely common and it’s really sad that many of those who suffer don’t seek the required medical help – often because of the stigma attached to it. Over the past few years, the Health Insurance industry has embraced the criticality of mental health. In October 2022, IRDAI had mandated that all health insurance products must cover mental illness. When we have such thoughtful initiatives and the right products in place, then true stories like Major General Vikram Dogra’s can help customers move beyond social barriers and get the right medical assistance”.
Conclusion
In conclusion, Policybazaar campaign featuring Major General Vikram Dogra’ journey through depression is a powerful testament to the importance of prioritizing mental health. By sharing his story, Major General Dogra not only highlights the challenges of battling mental health issues but also demonstrates the courage required to overcome them. This campaign not only sheds light on the often overlooked aspect of mental well-being but also inspires individuals to seek help and support when needed. It serves as a reminder that addressing mental health concerns is essential for achieving one’s full potential and living a fulfilling life.
