Unacademy, a renowned learning platform, introduces its latest brand campaign titled ‘The Power Behind You’, starring cricket icon Sachin Tendulkar. Filmed at an Unacademy Center, the ad showcases Tendulkar and a group of Unacademy Educators supporting a student’s journey as she endeavors to ace her dream exam.
Sachin Tendulkar in the new campaign of Unacademy
Promotion of Excellence
The film advocates for excellence, as Tendulkar’s encouragement inspires students to conquer their fears and uncertainties, enhancing their resolve to achieve success.
Introduction of Brand Campaign
Unacademy, an educational platform, introduces its latest brand campaign titled ‘The Power Behind You’, featuring cricket legend Sachin Tendulkar. Filmed at an Unacademy Center, the advertisement captures Tendulkar and a group of Unacademy Educators supporting a student’s journey as she strives to succeed in her dream exam.
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Spotlight on Student’s Journey
The recent advertisement highlights a student’s journey as she enters the Unacademy Center, cheered on by Sachin Tendulkar and the Educators. The visuals portray various aspects of exam preparation, with Unacademy Educators consistently motivating her to excel. The film emphasizes Unacademy Center’s teaching methodologies as the student prepares for upcoming exams.
Championing Collective Pursuit of Excellence
At its essence, the Unacademy Center advertisement champions the collective pursuit of excellence, showcasing Unacademy Centers rallying behind their learners. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad underscores Unacademy Centers’ support for every student, encouraging them louder than anyone else. It conveys the message that with the backing of Unacademy Centers, learners can overcome their fears and doubts, fueled with determination to succeed.
What do experts have to say about this campaign?
“At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolises the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, said Jagnoor Singh, COO of Unacademy Centres.
Reflecting on the ad film, former Indian cricketer and legend Sachin Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”
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Conclusion
In conclusion, Unacademy’s latest brand campaign, ‘The Power Behind You’, featuring Sachin Tendulkar, not only promotes excellence but also highlights the unwavering support provided by Unacademy Centers and Educators to students pursuing their academic goals. Through powerful visuals and a resonant soundscore, the advertisement encapsulates the spirit of determination and collective effort, illustrating how with the backing of Unacademy, learners can overcome obstacles and achieve success in their educational endeavors.
