In a strategic move to bolster its creative prowess, FCB India has proudly announced the appointment of Mayuresh Dubhashi as its new Chief Creative Officer (CCO). This move signals FCB India’s commitment to pushing creative boundaries and delivering impactful campaigns for its clients.
Mayuresh Dubhashi: A Storied Career in Advertising
Mayuresh Dubhashi brings with him over two decades of experience in the advertising industry, having worked with some of the biggest brands in the country. From The Times of India to Airtel, PepsiCo to P&G, Oreo to Flipkart, and Amazon, Mayuresh has left his creative imprint on diverse campaigns across various sectors.
One of Mayuresh’s standout qualities is his ability to seamlessly blend new-age technologies with classic storytelling. His innovative approach has been evident in projects such as designing the Indian Cricket Team’s jersey for MPL using data analytics and transforming an Oreo cookie into an AI tool for self-expression.
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A Trailblazer in Creative Excellence
Mayuresh Dubhashi’s creative brilliance has not gone unnoticed. His work has been consistently celebrated and recognized at both national and international award shows, earning multiple Grand Prix accolades. Notably, his Oreo #BringBack2011 campaign was hailed as India’s most-awarded campaign for 2023 by WARC, underscoring his ability to deliver campaigns that resonate with audiences and drive results.
Mayuresh Dubhashi as the new COO of FCB India
As the new Chief Creative Officer of FCB India, Mayuresh Dubhashi will spearhead the agency’s creative initiatives, working closely with CEO Ashima Mehra to elevate the standard of creative output. His role extends beyond FCB India, as he will also play a pivotal role in FCB Group India’s creative leadership, collaborating with leaders across agencies to foster a culture of innovation and excellence.
A Vision for the Future
With Mayuresh Dubhashi at the helm of creative leadership, FCB India is poised to embark on an exciting journey of innovation and creativity. His appointment reinforces FCB India’s commitment to delivering cutting-edge solutions that make a lasting impact in the ever-evolving advertising landscape.
Conclusion
Mayuresh Dubhashi’s appointment as Chief Creative Officer marks an exciting chapter in FCB India’s journey. With his unparalleled creativity, strategic vision, and track record of success, Mayuresh is poised to lead FCB India to new heights of creative excellence. As the agency continues to innovate and push boundaries, clients can expect nothing short of groundbreaking campaigns that capture hearts and minds alike.
