This summer, Navratna, the ayurvedic cool oil brand under Emami, invites you to a laughter challenge. Joining forces with Kapil Sharma are his quirky family members – Kiku Sharda, Gaurav Gera, and Sumona Chakravarti – for an unforgettable campaign.
Navratna features Kapil Sharma for their summer campaign
Navratna, the ayurvedic cool oil brand under Emami, presents a summer laughter challenge with Kapil Sharma and his eccentric family members – Kiku Sharda, Gaurav Gera, and Sumona Chakravarti.
Campaign Description
In a series of fresh TV ads and digital content, Navratna Oil brings a burst of cool comic relief with Kapil Sharma and his quirky crew. Together, they navigate everyday chaos, presenting Navratna Oil as “Thandak Ka Badshah, Raahat Ka Raja”. Directed by noted filmmaker Shujaat Saudagar.
Product Details
Navratna offers various pack sizes and prices, from a 2.7 ml sachet for Rs 1 to a 750 ml SKU for Rs 590. Endorsed by superstars like Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Govinda, and sporting celebrities like Sourav Ganguly.
What do experts have to say about this campaign?
Commenting on the endorsement association, Harsha V. Agarwal, vice chairman and managing director, Emami, said, “We are delighted to onboard Kapil Sharma and his quirky team for our brand Navratna Ayurvedic Oil. Humour is well known for being a stress buster and Kapil’s brand of humour has been doing just that for over a decade across demographics. The pairing of Kapil Sharma & team with Navratna, which is India’s #1 cool oil that provides relief from daily stress to its millions of consumers, is one of the best fitments that a brand can envisage. To appeal to our evolving target audience, we strongly feel that this new approach of delivering the brand message will work effectively for us.”
Kapil Sharma, the comedian, actor, singer and anchor said on this occasion, “Navratna Ayurvedic Oil provides effective relief from headache and stress related issues arising from daily life challenges. My team and I also attempt to use humour as a powerful tool towards stress relief by offering a much-needed escape from life’s trials and tribulations. There is a natural synergy in what both of us are trying to deliver, thereby offering a perfect fitment for our collaboration. I am pleased to be associated with World’s No 1 Cool Oil Navratna. This summer, together we will make every Indian – Thanda Thanda Cool Cool!”
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Conclusion
Embrace the coolness and laughter this summer with Navratna Ayurvedic Oil’s refreshing campaign, featuring Kapil Sharma and his comedic ensemble. From tackling everyday challenges to offering relief and relaxation, Navratna emerges as the ultimate choice for a “thanda thanda cool cool” experience. With a diverse range of pack sizes and price points, endorsed by renowned personalities, Navratna continues its legacy as the go-to ayurvedic oil for all.
