Skechers, the American multinational footwear and apparel company, has announced a new partnership with Indian National Football Team captain Sunil Chhetri. The legendary forward will compete in Skechers football boots and feature in the brand’s marketing campaigns as their new brand ambassador.
Sunil Chhetri as Brand Ambassador of Skechers
Announcement
Skechers, the American multinational footwear and apparel company, has announced a collaboration with Indian National Football Team captain Sunil Chhetri. The legendary forward will join Skechers as a brand ambassador, competing in Skechers football boots and featuring in their marketing campaigns.
Profile of Sunil Chhetri
Sunil Chhetri is one of the most distinguished names in football, known for his exceptional skill, dedication, and leadership on and off the field. As the captain of the Indian National Football Team, he holds the all-time scoring record in India and ranks fourth globally with 94 international goals. Chhetri’s accolades include seven AIFF Player of the Year awards, the Arjuna Award in 2011, and the Padma Shri in 2019. His teams have won the AFC Challenge Cup (2008), SAFF Championship (2011, 2015, 2021, 2023), Nehru Cup (2007, 2009, 2012), and the Intercontinental Cup (2018, 2023).
Joining the Skechers Team
Chhetri joins a prestigious roster of athletes competing in Skechers performance footwear, including cricket star Ishan Kishan, elite footballers like Harry Kane, Oleksandr Zinchenko, and Anthony Elanga, NBA players Julius Randle and Terance Mann, MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan, golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau.
Impact on Skechers India
This partnership signifies a major milestone for Skechers India as the brand continues to innovate and expand its sports portfolio in the country. With Sunil Chhetri at the forefront in Skechers football boots, the brand reaffirms its commitment to championing performance and empowering individuals to face challenges confidently. Skechers football boots, currently available in Europe and the United States, will launch in India in August 2024.
What do experts have to say about this camapign?
Sunil Chhetri said, “I am delighted to join forces with Skechers, a brand that is always innovating to achieve excellence. As someone who understands the importance of building and promoting sports in this country, I am excited to collaborate with a brand that empowers individuals to unlock their full potential, both on and off the field. I love the Skechers Football boots, and I look forward to helping players and fans across the country discover how amazing this brand will be for our sport.”
Welcoming the sportsman to its team of ambassadors, Rahul Vira, CEO, Skechers Asia, said, “We are thrilled that Sunil Chhetri is joining Team Skechers in India. Chhetri’s best-in-class commitment perfectly aligns with our brand values, making him the ideal ambassador to represent our dedication to building sports and performance in the country. Off the field, his influence resonates with those who strive for greatness in all aspects of their lives. On the pitch, he represents what is great about Indian football, and will be a great asset to the brand when we launch Skechers Football in India later this year. Currently, Chhetri is wearing innovative Skechers Football boots on field, featuring our signature comfort and performance technologies.”
Conclusion
In conclusion, Skechers’ collaboration with Sunil Chhetri as their new brand ambassador marks a significant step forward for the company, reinforcing its dedication to excellence and performance in sports. This partnership not only highlights Chhetri’s outstanding achievements and leadership in football but also enhances Skechers’ reputation by aligning with such a distinguished athlete. As Skechers football boots prepare to launch in India in August 2024, this alliance promises to inspire and equip athletes nationwide, solidifying Skechers’ presence in the sports footwear market.
