Tata Salt, a renowned Indian salt brand, unveils a campaign spotlighting its iconic jingle, “Namak ho Tata ka, Tata Namak,” celebrating its widespread presence as “Desh Ka Namak” and connecting with today’s youth. The campaign features a collection of 11 films portraying the jingle’s role in different facets of consumers’ everyday experiences.
Tata Salt new jingle with the latest ‘Tata’s Namak, Namak Tata ka’ launches
Brand Launch Announcement:
Tata Salt, an esteemed Indian salt brand, initiates a campaign featuring its iconic jingle, “Namak ho Tata ka, Tata Namak.” The campaign highlights the brand’s widespread recognition as “Desh Ka Namak,” appealing to the younger generation.
Campaign Development:
Crafted by Ogilvy, the campaign unfolds through a sequence of 11 films, illustrating the jingle’s significance in different aspects of consumers’ everyday routines. This reinforces Tata Salt’s position as the nation’s salt of choice.
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What do experts have to say about this campaign?
Commenting on the campaign, Deepika Bhan, president, packaged foods – India, Tata Consumer Products, said, “Tata Salt is one of India’s most trusted and responsible brands. Its legacy as ‘Desh Ka Namak’ spans more than 40 years. The new campaign featuring its iconic jingle, which took birth in the 1980s, doffs a hat to the enduring appeal of the brand and its ability to evolve with the times. With this initiative, we also aim to deepen our connection with our audience and reinforce Tata Salt’s commitment to be part of their lives, promoting health and happiness.”
Anurag Agnihotri, managing partner, creative (West), Ogilvy. said, “For most of our country, salt means Tata Salt. And Tata Salt means trust. It is a bond built on love. The new ‘Desh ka Namak’ campaign gives back the same love and trust that people place on a legacy, iconic brand. We put one of the most loved Tata Salt tunes back in people’s life, in moments that are as everyday as the salt itself. A movie scene, a kiss, a cat, an election rally and such things. We hope everyone likes the new ‘Desh ka Namak’ campaign and loves the brand the way they always have.”
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Conclusion
In conclusion, Tata Salt latest campaign, with its new jingle “Namak ho Tata ka, Tata Namak,” symbolizes more than just a seasoning choice; it embodies a cultural connection as “Desh Ka Namak.” Through 11 compelling films crafted by Ogilvy, the campaign resonates deeply with the youth, seamlessly integrating the brand into various moments of daily life. This innovative approach solidifies Tata Salt’s position as a household name, reinforcing its legacy as India’s salt of choice.
