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HomeThink TankCampaign DissectionThis Independence Day, Britannia Revives 1947's History.

This Independence Day, Britannia Revives 1947’s History.

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Britannia celebrates Independence Day with ‘1947% More History’ campaign, spotlighting stories from living 1947 freedom fighters. This resonant ad embodies Indian national pride. With Independence Day on the horizon, the campaign takes us back to the pivotal year of 1947, bringing to life the stories of living freedom fighters. As we immerse ourselves in these narratives, we embrace the spirit of nationalism and pride that defines India. Join us as we delve into the heart of this campaign, where history and the present day seamlessly intertwine.

What Is The Britannia Independence Day campaign?

Introducing an inspiring initiative by Britannia: the ‘1947% More History’ campaign. This Independence Day, Britannia goes beyond the conventional to bring you stories that resonate with the heart of our nation. Not all tales are housed in museums or libraries, and this campaign redefines how history can be accessed and cherished.

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On packs of Britannia biscuits, bread, and beverages, you’ll discover a QR code waiting to unveil these remarkable narratives. Step into the shoes of living legends like Leelatai Chitale, Lt R Madhavan, Gour Hari Das, Lt Bharati Asha Sahay, and Lakshmi Krishnan – the last living freedom fighters of 1947. Through captivating stories like ‘No Woman Left Behind’, ‘Roti, Kapda, Azadi’, and ‘An Army of Smiles’, Britannia brings you the essence of their experiences.

This campaign signifies that history isn’t confined to historical archives; it’s woven into the fabric of our daily lives. From your lunchbox to your kitchen cabinet, even in the warmth of your tea, these stories find a way to resonate. Britannia empowers you to discover history’s hidden gems, making it accessible to all. With a simple scan, you can hold 1947% more history in the palm of your hand. Join us in celebrating the untold stories that define our nation’s legacy.

Who Conceptualized the Campaign?

Crafted by the creative minds at Talented, this campaign is set to rewrite the way we engage with history.

Unlocking these captivating narratives is as easy as a few clicks. By scanning the QR codes on Britannia’s range of products, including Britannia Bread, Good Day, Milk Bikis, Marie Gold, and Winkin’ Cow, you’re transported into the world of these freedom fighters.

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In conclusion, Britannia’s ‘1947% More History’ campaign stands as a testament to the power of storytelling and innovation. By weaving the tales of living freedom fighters into our daily lives through the simple act of scanning QR codes on Britannia products, the campaign bridges the gap between the past and the present. With history finding a place in our lunchboxes, kitchens, and tea cups, we are reminded that the legacy of 1947 lives on in the very fabric of our existence. This Independence Day, as we join hands with Britannia to embrace these hidden stories, we honor the sacrifices and struggles that have shaped our nation.

The campaign made its debut on social media platforms on 7th August, marking the beginning of an inspiring journey through time.

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