Macho Sporto, the popular innerwear brand from JGH, has signed Bollywood heartthrob Sidharth Malhotra as its new brand ambassador. This exciting partnership coincides with the launch of Macho Sporto’s new ad campaign, “Yeh Toh Bada Toing Hai.”
Macho Sporto- A Modern Take on the Female Gaze
The new TVC featuring Malhotra takes a refreshing look at the female gaze. It showcases Malhotra being impressed by a woman making the first move, all while the brand’s iconic jingle plays in the background. This approach aligns with Macho Sporto’s ongoing efforts to promote female empowerment.
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Malhotra’s views
Malhotra said, “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all of their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration.”
Navinn Seksaria’s views on the Macho Sporto campaign
JG Hosiery MD Navinn Seksaria said, “The ‘Yeh Toh Bada Toing Hai’ campaign is at the forefront of a modern and trendy portrayal of our brand, Macho Sporto, and who better than a Bollywood superstar like Sidharth Malhotra, whose charisma ensures that he is the center of attention wherever he goes, to be its new face. Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”
Conclusion
With Malhotra’s star power and Macho Sporto’s established legacy, this collaboration promises to be a major success. Stay tuned to see how this exciting partnership unfolds and how Malhotra elevates the brand’s image in the new campaign.
