Aditya Birla Health Insurance and actor Vikrant Massey collaborate for a multi-film campaign, unveiling the features of their newly launched product, Activ One.
The new campaign of Aditya Birla Health Insurance featuring Vikrant Massey
Campaign Overview
Aditya Birla Health Insurance collaborates with actor Vikrant Massey for a multi-film campaign introducing their latest product, Activ One. This campaign aims to showcase the features of Activ One, positioning it as a comprehensive health insurance plan catering to customers’ needs while promoting a healthier lifestyle.
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Product Features
The campaign highlights Activ One as a meticulously designed health insurance plan that not only addresses customers’ insurance requirements but also empowers them to pursue better health. It emphasizes the unique blend of health and insurance features, echoing the company’s commitment to promoting overall well-being.
Vikrant Massey’s Role
Actor Vikrant Massey plays a pivotal role in the campaign, emphasizing the fusion of health and insurance features in Activ One. His portrayal aligns with the campaign’s mission of promoting a healthier lifestyle. The tagline, ‘100% Health. 100% Health Insurance,’ reinforces this commitment to holistic health coverage.
Film Narratives
The campaign comprises four films, with each focusing on a specific feature of the Activ One plan. In the first film, Vikrant Massey humorously narrates the Claim Protect feature, which offers healthy customers up to 100% refund of the premium paid as HealthReturns for maintaining an active lifestyle. Subsequent films follow a similar approach, highlighting different key features of the plan.
Media Reach
The campaign will be showcased across various platforms, including television, OTT, YouTube, and Meta. Additionally, it will utilize the Out-of-Home (OOH) medium to extend its reach across cities, aiming for widespread popularity and engagement.
Ad Films
What do experts have to say about this campaign?
Commenting on the campaign, Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “With this campaign, we are emphasising how Activ One not only addresses health insurance needs but also empowers policyholders to achieve their healthiest self. We’re delighted to have Vikrant Massey as the face of the Active One. His relatable persona resonates with diverse audiences, aligning seamlessly with ABHI’s vision of providing accessible health insurance to customers from all backgrounds.”
Darshana Shah, marketing head, Aditya Birla Capital, said “We’re excited to have Vikrant Massey as the brand ambassador for this new campaign. It will further strengthen Activ One’s compelling narrative and reach and inspire customers to embrace a healthy lifestyle.”
Conclusion
In conclusion, Aditya Birla Health Insurance’s collaboration with actor Vikrant Massey for the multi-film campaign introducing Activ One underscores the company’s dedication to providing comprehensive health coverage while promoting healthier lifestyles. Through witty narratives and a focus on key features such as Claim Protect, the campaign effectively communicates the plan’s benefits. With a diverse media strategy encompassing television, digital platforms, and OOH advertising, Aditya Birla Health Insurance aims to reach a wide audience and establish Activ One as a go-to choice for individuals seeking both health and insurance solutions.
