Yatra Online, a leading provider of corporate travel services and an esteemed online travel company in India, unveils its latest advertising initiative #BindaasBookKar. The campaign aims to inspire travelers to confidently book their journeys, featuring enticing week-long offers to alleviate any apprehensions.
Yatra Online #BindaasBookKar campaign
Campaign Introduction
Yatra Online, a prominent corporate travel services provider and online travel company based in India, has unveiled its latest advertising initiative, #BindaasBookKar. This campaign by Yatra.com encourages travelers to confidently book their journeys without hesitation, offering enticing week-long deals.
1. First Ad Film Overview
#BindaasBookKar promotes hassle-free travel bookings through relatable short ad films on digital platforms. The initial ad showcases Yatra’s extensive range of offerings, including flights, hotels, holiday packages, and buses, with discounts of up to 45% across various banks and cards, available 7 days a week. Yatra ensures travel plans are realized, whether it’s a spontaneous reunion or a long-awaited getaway.
2. Second Ad Film Overview
In another ad, a young couple explores their next adventure, facilitated by Yatra’s ‘Book Now, Pay Later’ feature, allowing them to fulfill their travel aspirations in real-time. With the option to pay just Rs 1 at booking and settle the remaining amount two days before check-in, travelers can secure accommodations with flexibility and ease.
3. Third Ad Film Overview
A wife expresses a spontaneous desire to visit her mother, enabled by Yatra’s No Cost EMI feature. This offering empowers her husband to fulfill her wish without financial strain, showcasing Yatra’s commitment to making travel accessible and affordable for all.
What do experts have to say about this campaign?
Dhruv Shringi, CEO and whole-time director, Yatra Online, commented, “We at Yatra.com believe in empowering travellers to embrace the spirit of exploration with confidence. The objective of this campaign is to encourage consumers to go ahead and book their travels without holding back. At the same time, presenting Yatra as a one-stop travel solution provider in crafting seamless and exhilarating travel experiences. #BindaasBookKar is an invitation to every traveller to let go, embrace the unknown, and make memories that resonate with the beat of their adventurous hearts.”
Gaurav Arora, co- founder, Social Panga, commented, “Being the creative partner, we first strategically picked insights and moments that lead to instant bookings and travel plans. Our objective was to establish how these impromptu booking doesn’t have to cause any worry, rather assure the consumers that they can book seamlessly on Yatra! Through witty storytelling we introduced our key offers establishing that one can book ‘bindaas’ anytime without thinking about the cost and tied it back to the brand proposition of ‘Bindaas Book Kar’.”
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Conclusion
Yatra’s #BindaasBookKar campaign revolutionizes travel booking, empowering consumers to pursue their wanderlust without hesitation. Through relatable ad films, Yatra.com showcases its diverse offerings and innovative features like ‘Book Now, Pay Later’ and No Cost EMI, making travel planning effortless and affordable. With attractive discounts and flexible payment options, Yatra ensures that every journey becomes a reality, fulfilling travelers’ dreams and aspirations with convenience and ease.
