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Zakir Khan shares Tips To Avoid Being Friendzone In Pepsi Ad

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Get ready for a blast of excitement as Pepsi gears up to celebrate Friendship Week in the lead-up to Friendship Day. As the ultimate culture curator, Pepsi has teamed up with the legendary stand-up artist and renowned comedian, Zakir Khan, in Pepsi ad to create a buzz. Representing the voice of the generation, Pepsi aims to inspire friends to overcome the friendzone situation and “Rise up” together. Witness Zakir Khan’s comedic brilliance in action as he adds his unique flair to this thrilling Pepsi ad

Zakir Khan shares Tips To Avoid Being Friendzone In Pepsi Ad

Pepsi, the brand that embodies youth, energy, carze and enthusiasm, is joining forces with the renowned “sakht londa”(tough guy) – a master of sarcasm and comic brilliance, Zakir Khan. This collaboration promises to be an epic blend of fun and wit, making it one of the best ever.

Also Read: Pizza Hut ASMR Campaign with Pepsi India.

What Is Zakir Khan Doing In Pepsi Ad

In the ad campaign, Zakir Khan takes on the role of an empowering friend, encouraging the youth to be true and supportive companions to each other. He motivates them to help their friends move on from the friendzone, a zone that the young generation often finds themselves trapped in. Utilizing the power of technology, friends who comment on Zakir’s post as a cry for help for their friends in the friendzone will receive personalized messages directly in their inbox. These messages can be shared among friends as pro-tips to swear by. In the video, Zakir Khan brings his signature comedic flair to deliver an impactful message, stating, “The friendzone, it’s a dangerous zone. Break free from it, run away, and save any friend who’s trapped in it. Because being a friend comes with responsibilities too. If someone’s stuck in the friendzone, you’ve got to Rise Up, Baby

What Do Experts Have To Say About It ?

Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India said, “Pepsi has captivated the youth of India for decades with its irreverence and is known to rewrite the way people see popular occasions each year. Giving Friendship Day a unique twist and inspire the young generation to rise above friendzone with their friends, we could not have asked for a better fit to this campaign than Zakir, the buddy, the OG Sakht Launda. We are confident that Zakir’s comedic prowess and popularity will speak to the youth directly and encourage them to be there for their friends as they break free from friendzone along with a chilled bottle of Pepsi.” 

Zakir Khan commented on his excitement to join Pepsi®, “I am elated to be a part of the iconic Pepsi universe – a brand that has been my friend over the years. This campaign is all about breaking free from the friendzone and owning who you are, and I am thrilled to be the voice of this message. With humor as the driving force, we will celebrate friendship, self-expression, and the beauty of being true to oneself. I hope the audience enjoys the video and is inspired to ‘Rise Up, Baby

Also Read: Pizza Hut ASMR Campaign with Pepsi India.
Also Read: Pizza Hut ASMR Campaign with Pepsi India.
Vikram Pandey

Vikram Pandey, National Creative Director (Spiky), Leo Burnett India said, “Often when you are being friend zoned, it’s your friends who can notice it first. This insight seemed really fresh to tap into this Friendship Day for Pepsi. And who better than ‘Sakht Launda’ Zakir Khan to bring this alive. An appeal to all friends, to save their friends from being friend zoned!”

Also Read: Ranveer Singh Takes the Stage as the Brand Ambassador of Pepsi.


With Zakir Khan’s impactful narration and signature comedic flair, Pepsi’s new ad campaign aims to inspire the youth to be true friends, break free from the friendzone, and support each other. Leveraging technology, the campaign encourages friends to seek help for their friends stuck in the friendzone, receiving personalized messages as pro-tips to share.

The campaign will be further strengthened with a comprehensive marketing strategy, encompassing digital, social media, and influencer outreach. Pepsi® is readily accessible through single and multi-serve packs at modern and traditional retail outlets, as well as leading e-commerce platforms. So, let’s embrace the power of friendship, Rise Up, and celebrate the joy of being true friends with Pepsi® by our side.

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