After two decades of anticipation, the moment we’ve all been waiting for is here! Munna Bhai and Circuit reunite on screen for ACKO Health Insurance’s latest campaign. ACKO has introduced its new health insurance product, the “ACKO Platinum Health Plan, starring Sanjay Dutt and Arshad Warsi . Directed by Rajkumar Hirani, the campaign is aptly titled “Health Insurance ki Subah ho Gayi Mamu.
The Reunion of Munna Bhai And Circuit In ACKO Ad Film
The ACKO ad film is a momentous reunion of Munna Bhai and Circuit, skillfully capturing their iconic chemistry and banter. Notably, this year marks the 20th anniversary of “Munnabhai MBBS.”
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Directed by the renowned Raj Kumar Hirani and conceptualized by Leo Burnett, these six ad films serve as a beacon of information, shedding light on the extraordinary features of ACKO’s new plan. They emphasize zero waiting periods, 100% bill payment, the advantages of full ailment disclosure for a seamless claim process, and the simplicity of filing claims. These ads boldly challenge traditional health insurance norms, establishing ACKO’s new plan as a true industry disruptor.
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Here Are Series of 6 Films
1. Zero Waiting Period
2. Full Disclosure
3. 100% bill Payment
4. Solid Wala Health Insurance
5. Acko Se Top Up
6. Scan and Claim
What Do Experts Have To Say About This Reunion?
Ashish Mishra, EVP- Marketing, ACKO, said, “Munna and Circuit have always challenged the status quo in their unique style. This fits perfectly with what we have also been trying to do at ACKO. While building the product, we genuinely focused on simplifying health insurance and removing all the pain points that customers have to face.”
He also says, “we are grateful to Mr Hirani for bringing his unique style of storytelling of explaining complex issues easily, to this ad campaign. We would also like to thank our partners at Leo Burnett, who have worked tirelessly to bring this to life.”
Vikram Pandey, national creative director, Leo Burnett India, says, “This was one of those ideas that everyone thought was fantastic but unachievable. Munna-Circuit helping people by challenging the age-old norms of the health insurance category seemed perfect. But getting Sanju, Arshad, and Raju Hirani to create the next episode of the Munna Bhai series, that too for an advertising campaign, seemed impossible.”
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Credits
Director : Raj Kumar Hirani
Associate Producer : Zahra Kachwala
Production House : Prodigious, MD – Varun Shah
Client: ACKO
EVP Marketing: Ashish Mishra
Senior Director Marketing: Nitin Khanna
Assistant Manager Marketing: Sanjeev Reddy
Agency: Leo Burnett, Mumbai
CEO-Leo Burnett South Asia: Dheeraj Sinha
Chairperson – BBH India
CEO & Chief Creative Officer, South Asia: Rajdeepak Das
National Creative Director : Vikram Pandey
Executive Director: Abhimanyu Khedekar
Executive Creative Director: Ashish Sharma
Associate Executive Creative Director: Sagar Parab
Associate Vice President: Shailee Mehta
Associate Vice President – Strategy: Raghav Swamy
Brand Services Director: Ryan Carlo
