Campus Activewear, a prominent sports and athleisure footwear brand in India, has taken a bold step in unveiling its latest brand films for the ‘Move With Swag’ campaign. This exciting campaign features a star-studded cast, including the hip-hop sensation King and renowned actress Sonam Bajwa, showcasing Campus’s unique footwear collections, such as Campus OGs, Nitrofly, Nitroboost, and Air Capsule. The campaign’s signature tagline, #MoveWithSwag, embodies Campus’s commitment to offering versatile footwear that caters to diverse needs, empowering individuals to elevate their fashion game on any occasion.
Campus Activewear’s Impressive Footwear Collections
Campus Activewear goes beyond mere fashion; it ensures a comfortable experience with its range of stylish and technologically advanced footwear collections. Let’s dive into the key offerings in this exciting lineup:
1. Campus OGs Collection: These shoes are the ultimate fashion accessory designed for youthful self-expression, allowing wearers to flaunt their unique personas and exude unwavering confidence.
2. Nitrofly Range: Powered by Nitrofly Technology and tagged as “Flying is the new running,” these shoes enable users to push their limits and achieve their best performance with a focus on lightweight and responsive cushioning.
3. Campus Nitroboost: Featuring a revolutionary midsole that’s bouncier and offers high energy return, the Campus Nitroboost now incorporates Air Turbo Technology, ensuring comfort and freshness throughout the day with an innovative air circulation system built right into the sole.
4. Air Capsule Pro Tech Range: This range offers cushioning at the heel area to protect against impact forces, ensuring the safety of muscles, joints, and tendons.
‘Move with Swag’ Campaign: Brand Film 1
‘Move with Swag’ Campaign: Brand Film 2
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A Perfect Brand Ambassador Duo for the Campus Activewear campaign
In a statement, Ms. Prerna Aggarwal, Chief Marketing Officer at Campus Activewear, highlighted the choice of King and Sonam Bajwa as brand ambassadors, stating, “They embody the essence of individuality, self-expression, and a fashion-forward attitude that aligns perfectly with the spirit of our ‘Move with Swag’ campaign.” This campaign reflects Campus’s commitment to bringing technology and fashion together in their footwear, all at an exciting price point. With a rising importance on individuality and self-expression, Campus wants its customers to feel empowered and confident in their footwear choices.
Blending Tradition with Modern Trends
Campus Activewear is actively contributing to the fashion revolution by focusing on cutting-edge technology and trendy designs. Consumers are increasingly seeking unique designs that blend traditional Indian elements with modern trends, and Campus is at the forefront of this movement.
The Creative Vision
Mr. Amit Akali, Co-founder and Chief Creative Officer at Content Platform Wondrlab India, shared his insights on the ‘Move with Swag’ campaign. He emphasized that Campus Activewear as a brand has fashion and lifestyle at its core. With this campaign, their aim is to position the brand as a fashion-first footwear brand, featuring two popular youth icons – King and Sonam Bajwa as swag ambassadors. The campaign’s look and feel have been meticulously crafted, with an emphasis on four stylized worlds and the chic styling of the two protagonists with Campus shoes.
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Wrapping up
Campus Activewear’s brand film for the ‘Move with Swag’ campaign is set to captivate audiences across the nation. Their exceptional range of footwear is designed to empower, inspire, and elevate your style. Join them in the journey to #MoveWithSwag as Campus revolutionizes the Indian sneaker market with a blend of technology and fashion, all at an affordable price point. Campus Activewear is not just a brand; it’s a lifestyle that empowers you to express your unique style and move with swag.
