In the dynamic realm of gaming, where digital landscapes become second homes, and online interactions shape identities, Battlegrounds Mobile India (BGMI) has once again raised the bar with its latest digital ad campaign, ‘Wear Your Cred.’ Crafted by the digital marketing maestros at 22feet Tribal Worldwide, this 2-minute masterpiece dives deep into the heart of BGMI’s flagship feature – the Royale Pass.
The Essence of Royale: Breaking Free from Default
BGMI, a flagship game from KRAFTON India, has not just created a game; it has nurtured a community. The Royale Pass, now in its third iteration with RPA3, stands as a symbol of achievement, recognition, and a distinctive identity within the gaming universe. The ad, with its cinematic flair and narrative finesse, sheds light on the ethos of the Royale Pass – it’s not just a feature; it’s a statement.
BGMI: ‘Wear Your Cred’ campaign
The central theme of ‘Wear Your Cred’ revolves around breaking free from the confines of being ‘default’ in the gaming realm. Default, in the gaming lexicon, implies settling for the basics, but the Royale Pass offers players a chance to elevate their gaming persona. It’s a call to arms for players to embrace the unique in-game elements, stand out, and be recognized for their achievements.
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Srinjoy Das’s views on “Wear Your Cred”
Srinjoy Das, Associate Director-Marketing at KRAFTON India, emphasizes the significance of the Royale Pass, stating, “The Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it.” The ad strategically showcases the awe and respect garnered by players adorned in the final RPA3 outfit, signaling that they’ve conquered all 100 levels – a mark of distinction in the gaming community.
Rahul Mathew’s words
Rahul Mathew, CCO, DDB Mudra Group, said “BGMI isn’t just a game, it’s a community. And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”
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Multi-faceted Amplification: ‘Wear Your Cred’ Across Channels
‘Wear Your Cred’ doesn’t stop at being a cinematic spectacle; it’s a multi-faceted campaign designed to resonate across the gaming community. The ad will be amplified through various channels, including social media, CGI-powered videos showcasing RPA3 assets, trending reels content, gamified contests, and in-game promotions. Collaborations with Key Opinion Leaders (KOLs) further enhance the conversation within the gaming community.
Wrapping up: ‘Wear Your Cred’ campaign
As gaming continues to solidify its position as a cultural phenomenon, campaigns like ‘Wear Your Cred’ not only sell a product but contribute to the narrative of gaming as a lifestyle. BGMI’s Royale Pass is not just a virtual accessory; it’s a badge of honor, a testament to dedication, skill, and the pursuit of a unique gaming identity. So, are you ready to ‘Wear Your Cred’ and stand out in the battlegrounds? The gaming world awaits your answer.
Credits:
Brand: KRAFTON India, BATTLEGROUNDS MOBILE INDIA
Agency: 22feet Tribal Worldwide
Creative: Rahul Mathew, Vishnu Srivatsav, Mahima Mathur, Diya Sarker, Darshan Dhonde, Manvir Mahidwan, Gurpartap Brar, Chris Luiz, Yash Rajwani, Rhea Kumar, Shyan Gershon, Sanskar Hassanandani
Business: Vanaja Pillai, Shikha Davessar, Kavya Mendiratta
Production House: Early Man Films
Director: Abhinav Pratiman
Producer: Amarjeet Phukan
