Lauritz Knudsen Electrical and Automation, formerly L&T Switchgear, has unveiled a new integrated marketing campaign featuring star players from Mumbai Indians. The campaign, titled ‘Who Am I?’, emphasizes the brand’s contributions to India’s infrastructure development and technological advancements.
Lauritz Knudsen’s Role in India’s Growth
A significant player in India’s electrical and automation sector, Lauritz Knudsen has played a crucial role in building the country’s infrastructure, including airports, stadiums, and metro systems. The new campaign underscores the company’s efforts in shaping India’s technological progress.
Cricket Meets Technology: A Strategic Partnership
As the Principal Partner of Mumbai Indians, Lauritz Knudsen aims to reach a vast audience by leveraging the popularity of cricket. The brand’s association with Mumbai Indians is more than just sponsorship—it is a powerful narrative connecting the worlds of sports and technology.
The ‘Who Am I?’ TVC Featuring Mumbai Indians Players
The campaign’s TV commercial features Mumbai Indians’ biggest names—Rohit Sharma, Hardik Pandya, and Suryakumar Yadav. Through engaging storytelling, the players highlight Lauritz Knudsen’s role in powering India’s progress. The ad takes a lighthearted yet impactful approach to explain the brand’s significance in everyday life.
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Brand Vision and Marketing Strategy
Rajat Abbi, Vice President of Marketing, Greater India, Schneider Electric, stated, “Our partnership with Mumbai Indians is more than a marketing initiative—it’s a narrative that bridges the worlds of sports and technology. The campaign showcases the strong contribution made by Lauritz Knudsen to India’s resilient growth through its technologically advanced solutions.”
Saatchi & Saatchi India: Crafting the Campaign
Saatchi & Saatchi India, a part of Publicis Groupe India, is the creative force behind the campaign. The agency has effectively highlighted Lauritz Knudsen’s legacy in India’s electrical and automation sector while making the message engaging for a cricket-loving audience.
Conclusion
Lauritz Knudsen’s ‘Who Am I?’ campaign is a testament to the brand’s commitment to India’s infrastructure development. By partnering with Mumbai Indians, the company is successfully enhancing its visibility and reinforcing its position in the switchgear market.
