Hyundai Creta is not just a car on the road; it’s now making a mark in the entertainment world too. In the changing world of Indian movies, action-packed blockbusters are not just staying on the big screen. The recent Hyundai Creta ad with Shah Rukh Khan and Deepika Padukone is a perfect example of this. This blog looks at how Bollywood fame, advertising, and what people want to watch are all coming together in a cool way.
The Action-Themed Hyundai Creta Ad
The Hyundai Creta ad, mirroring the adrenaline-pumping sequences of recent box office hits like “Pathaan,” showcases the lead pair in a high-octane mission to intercept a truck carrying counterfeit currency. The fast-paced, two-and-a-half-minute adventure unfolds against the backdrop of a European city, with sleek shots of the Hyundai Creta taking center stage. What adds a delightful twist to the narrative is the presence of a car with a Maharashtra (MH) number plate, injecting a dose of humor into the action-packed storyline.
Shah Rukh Khan’s Long-Standing Association with Hyundai
Shah Rukh Khan, who has been the face of Hyundai for an impressive quarter of a century, initially endorsed the Santro in 1998. This enduring partnership attests not only to Khan’s star power but also to Hyundai’s recognition of his immense appeal to the Indian audience. Deepika Padukone joined Khan in representing Hyundai in 2023, further solidifying the brand’s connection with Bollywood royalty.
Hyundai Creta’s Teaser and Bigg Boss Appearance
The teaser for the Hyundai Creta ad generated buzz online, heightening anticipation for the lead pair’s appearance. Hyundai India’s COO, Tarun Garg, also made a strategic appearance on the popular television show “Bigg Boss,” hosted by Karan Johar, where the new Hyundai Creta was revealed. This multi-platform approach underscores the brand’s commitment to leveraging the star power of Khan and Padukone across various mediums.
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Action Makeup in Advertisements: A Reflection of Viewer Preferences
The trend of incorporating action sequences in advertisements is not exclusive to Hyundai; it mirrors the content preferences of today’s Indian viewers. From Khan’s intense Thums Up ad on a train in 2022 to Padukone’s 2023 Asian Paints ad with a light-hearted yet action-packed sequence, these commercials seamlessly blend entertainment with promotion. Even Khan’s collaboration with Alia Bhatt for D’Décor Fabricare in the previous year featured an action sequence, reinforcing the notion that action sells.
The Duo’s Journey: From Om Shanti Om to Hyundai Creta
Having made her Bollywood debut in 2007 alongside Shah Rukh Khan in “Om Shanti Om,” Deepika Padukone shares a longstanding professional relationship with the Bollywood megastar. Beyond the silver screen, they have collaborated on various brand endorsements, including Pepsi and Goibibo, demonstrating their marketability as a powerful pair.
Conclusion
The Hyundai Creta advertisement featuring Shah Rukh Khan and Deepika Padukone not only showcases the synergy between Bollywood and advertising but also reflects the current zeitgeist of action-packed entertainment. As Indian viewers continue to consume content with an appetite for high-energy sequences, brands like Hyundai adeptly capitalize on the star power of leading actors to create memorable and impactful campaigns. The success of this collaboration underscores the enduring appeal of Shah Rukh Khan and Deepika Padukone as icons who seamlessly navigate the realms of cinema and advertising.
FAQs
Q1: When was the Hyundai Creta 2024 facelift launched?
Ans: It was launched in India on January 16, 2024.
Q2: What is the starting price of the Creta 2024 facelift?
The starting price is Rs 10,99,900 (ex-showroom).
Q3: What is the top-spec variant price?
The top-spec variant comes at Rs 19,99,900 (ex-showroom).
Q4: How many variants are available?
There are 7 variants available: E, EX, S, S Optional, SX, SX Tech, and SX Optional.
