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Shilpa Shetty Launches Kidswear Brand ‘Zip Zap Zoop’

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Renowned actress, dancer, entrepreneur, and devoted mother, Shilpa Shetty Kundra, has added a new feather to her cap with the launch of Zip Zap Zoop, a unique clothing line for kids and teenagers. Partnering with industry expert Ashmika Sadh, they aim to redefine the landscape of children’s fashion.

The Vision of Zip Zap Zoop

Zip Zap Zoop is not just another clothing line; it represents a vision to create a unique space in the industry. The duo envisions redefining the landscape by offering clothing that not only reflects Kundra’s fashion icon status but also prioritizes comfort and safety for children. The clothing line is set to push boundaries and introduce a new era in conscious and sustainable fashion for kids.

Shilpa Shetty: Understanding the Concerns

As a mother herself, Shilpa Shetty Kundra deeply understands the concerns of new-age mothers regarding children’s clothing. Zip Zap Zoop addresses the need for fashionable and comfortable clothing that is also conscious of its impact on the environment. Shilpa said, ”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable.”

Commitment to Sustainability

Kundra’s involvement in the manufacturing process goes beyond aesthetics. She emphasizes the importance of using chemical-free dyes, azo-free fabrics, and environmentally sustainable materials. The commitment to sustainability is not only about the well-being of children but also about creating a positive impact on the environment.

Special Fabrics for Sensitive Skin

Ashmika Sadh said, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies.”

This commitment to providing high-quality, safe materials sets Zip Zap Zoop apart in the world of kid’s fashion.

Also Read: Cadbury Silk Unveils Valentine’s Day campaign #StoryOfUS with Zoya Akhtar and GenAI

Zip Zap Zoop: Expressive Fashion for Kids

The motto of Zip Zap Zoop is “Expressive Fashion for Kids.” The clothing line encourages children to embrace their individuality and uniqueness. Through an interesting lineup, Zip Zap Zoop aims to help kids feel comfortable expressing themselves fully. Shilpa Shetty Kundra emphasizes that kids are conscious of their fashion choices, and Zip Zap Zoop caters to this by combining fashion with functionality.

Building a Loyal Customer Base

Zip Zap Zoop intends to build a loyal customer base by offering an array of choices for both parents and kids. The focus on variety, comfort, and sustainability sets the brand apart, making it easy for parents to find clothing that resonates with their child’s personality. In the coming months, Zip Zap Zoop aims to establish itself as a go-to destination for expressive and conscious fashion for kids.


Shilpa Shetty Kundra’s foray into the kid’s fashion industry with Zip Zap Zoop signifies a commitment to providing more than just clothing. It represents a vision for a fashion-forward, sustainable, and comfortable future for children. As the brand takes its first steps, it promises to redefine the industry landscape and become a trusted name in expressive fashion for kids.

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