Rasna has enlisted Tamannaah Bhatia as its brand ambassador. Bhatia reminisces a childhood memory of expressing “Love You Rasna” which inspired the brand’s latest campaign. The campaign showcases Rasna’s emotional resonance alongside the nutritional advantages of vitamins and minerals.
Tamannaah Bhatia as the Brand Ambassador for Rasna
This year’s campaign is centered around the prominent addition of Tamannaah Bhatia as the brand ambassador, drawing significant attention. Renowned for her youthful appeal and deep connection with audiences, Tamannaah’s selection aligns seamlessly with Rasna’s ethos. Her lifelong affection for Rasna, rooted in childhood memories of affectionately proclaiming “Love You Rasna,” solidifies her role as a natural fit for the campaign.
Tamannaah’s genuine affinity for Rasna, cultivated since her early years, imbues the campaign with a heartfelt sincerity. Her personal recollection of fondly expressing “Love You Rasna” as a child adds an authentic touch to her involvement. Furthermore, in the advertisement, Tamannaah adeptly brings forth emotional narratives, portraying Rasna as a source of happiness, success, and familial love. Her commendable portrayal adds a poignant depth to the ad, resonating profoundly with viewers.
What do experts have to say about this campaign?
Commenting on the unveiling of Rasna’s new brand campaign and repositioning, Piruz Khambatta, Group Chairman of Rasna Group, stated, “We are very proud that even a celebrity like Tamannaah Bhatia was so keen to endorse Rasna being her childhood favourite. Today Rasna does not only stand for the Love of the generations like celebrities but also of the common person, we are very proud that Rasna today is not only consumed by the super-rich, but also consumed by the real masses of India living in the villages. So Rasna today with its offerings ranging from Rs.1/- a glass to Rs.10/- a glass touches all walks of life. We are also very proud of the fact that Rasna with its direct inroads into the supply chain especially in rural areas is ensuring that the farmers get double the value of their crops, in line with our Prime Minister’s vision of doubling their income. Rasna is a proud Make in India brand which is made with only locally sourced products as Rasna is one of the only companies using only Indian fruits and raw materials compared to competition in the sector which imports most of the fruits and ingredients. We have taken the lead, to develop better quality, value added natural products with vitamins and minerals meeting the ever-dynamic requirements of the customers.”
Speaking on the partnership, Bhatia commented, “There are brands and then there are legacies, Rasna is one such fine example from the heart of India. I take great pride in being associated with the most reputable beverage brand in the country. I understand now Rasna is fully formulated as a health drink with vitamins, minerals and glucose, I couldn’t be more excited to be a part of this campaign, as it will bring nutrition to millions. It is the first love of every child and embedded in my heart as my first love as well, I have never seen another FMCG brand with such a strong emotional connection. It is hands down the national beverage of the country.”
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Conclusion
In essence, Tamannaah Bhatia’s inclusion as the brand ambassador for Rasna encapsulates both nostalgia and contemporary appeal, creating a seamless bridge between the brand’s heritage and its future. Her genuine connection with Rasna, rooted in childhood memories, lends authenticity to the campaign, while her emotive portrayal in the advertisement adds a compelling depth. Through Tamannaah’s involvement, Rasna’s message of familial love and joy is brought to life, promising to resonate profoundly with audiences old and new.
