Zoya, the renowned diamond boutique under Tata’s banner, introduces its latest brand film for the launch of ‘My Embrace,’ a collection that beautifully reflects the brand’s philosophy of embracing one’s true self. Starring Sonam Kapoor-Ahuja, the campaign vividly portrays the joy of a Zoya woman as she embraces every facet of her unique life journey. In the Zoya brand film starring the charismatic Sonam Kapoor-Ahuja, the narrative comes alive, resonating with the essence of ‘My Embrace, a hallmark of the luxury atelier’s commitment to redefining fine jewelry through meaningful wearable art pieces.
Sonam Kapoor-Ahuja, the face of Zoya’s ‘My Embrace’ collection, has expressed her profound love for this exquisite line of jewelry. She finds it truly captivating and beautiful in every way. Each piece resonates with her appreciation for artistry and craftsmanship, making her the perfect ambassador to convey the collection’s timeless allure and beauty to the world.
Zoya new brand film featuring Sonam Kapoor-Ahuja
The film showcases Sonam Kapoor-Ahuja as she gracefully dances to her favorite music, embraces her culinary creativity, and finds solace in moments of reflection in nature or while reading a book. It beautifully conveys the message of celebrating one’s authentic self through a montage of everyday experiences ignited by her self-love. The campaign will receive promotion through outdoor advertising, social media, print, digital channels, out-of-home (OOH) displays, as well as on television and in cinemas.
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Zoya’s ‘My Embrace’ collection embodies the concept of self-celebration in a profoundly symbolic product, meticulously crafted to infuse purpose into your everyday life.
What is Zoya
Zoya is an exquisite diamond boutique brand belonging to the House of Tata. It stands as a luxurious name in the world of fine jewelry, celebrated for its exceptional craftsmanship and distinctive design. With a legacy of redefining how jewelry is perceived in India, Zoya has been in operation for fourteen years, specializing in creating meaningful pieces of wearable art. These pieces are exclusively crafted for the discerning and aesthetically astute woman.
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Zoya has a presence through eight boutiques located in Hyderabad, Bengaluru, Ahmedabad, Mumbai, and Delhi, as well as Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh. These establishments showcase luxury in its purest form. Zoya’s personalized service is dedicated to providing an unparalleled buying experience, characterized by warm luxury and exclusivity. Additionally, Zoya extends its services through video-assisted jewelry advisory and home trials, enhancing the convenience and accessibility of its offerings. In the Zoya brand film featuring Sonam Kapoor-Ahuja, we are treated to a visual symphony that celebrates beauty in all its forms. Sonam Kapoor’s elegance and grace complement the exquisite jewelry, showcasing the perfect harmony between artistry and natural beauty. The film is a testament to Zoya’s ability to capture and accentuate the inherent beauty that resides within us all.
What is My Embrace?
‘My Embrace’ is a signature collection from Zoya, a prestigious jewelry brand known for its exceptional designs and craftsmanship. This collection includes 26 trademarked jewelry designs, encompassing sleek bangles, bracelets, pendants, high-gloss rings, and earring hoops. While these pieces may appear simple in design, they hold great significance due to the meticulous craftsmanship that goes into creating them, making them highly sought-after by collectors.
The standout piece within the ‘My Embrace’ collection is ‘MY EMBRACE,’ an innovative design by Zoya. This particular piece features a distinct bangle shape with a single pear-shaped diamond prominently set. The design is inspired by the concept of self-embrace, drawing on the emotions associated with this act. It translates this inspiration into a visually striking, richly sculpted, and dynamically engineered form. The result is a piece of jewelry that seamlessly integrates various components, showcasing exceptional craftsmanship and artistry.
What do experts have to say about it ?
“At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women to powerfully embrace who they are,” says Amanpreet Ahluwalia, Business Head, Zoya. “The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.”
Says Ajay Ram, Creative Partner & Founding Team Member at Spring Marketing Capital, “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”
Conclusion
In conclusion, Zoya, the illustrious diamond boutique from the esteemed House of Tata, has set an impressive standard in the world of fine jewelry. With a remarkable fourteen-year journey marked by exceptional craftsmanship and distinctive design, Zoya has successfully redefined how jewelry is experienced in India.
In the Zoya brand film featuring Sonam Kapoor-Ahuja, the ‘My Embrace’ collection takes center stage, boasting 26 trademarked designs. This collection serves as a testament to Zoya’s dedication to crafting pieces of wearable art that hold deep meaning. While these jewelry pieces, which encompass sleek bangles, bracelets, pendants, high-gloss rings, and earring hoops, may appear elegantly simple in design, their true significance is unveiled through the meticulous craftsmanship that goes into their creation.
Among these treasures, ‘MY EMBRACE’ stands out as an innovative masterpiece. It elegantly captures the concept of self-embrace, translating it into a visually striking, dynamic form that seamlessly integrates various components. This is a testament to Zoya’s exceptional engineering and artistry.
