Myntra reveals its latest brand campaign, ‘Trend IRL (In Real Life)’, starring Indian actress Kiara Advani. This campaign applauds real-life trendsetters whose Myntra-inspired fashion influences others to embrace style, promoting the concept of ‘Trend in Real Life’. It reinforces Myntra’s status as the go-to hub for the latest trends. In this initiative, Kiara stars in two films, spotlighting the diverse array of trends in women’s ethnic and Western wear offered on the platform.
Kiara Advani in Trend IRL Myntra Campaign
Brand Campaign Announcement
Myntra unveils its latest brand initiative, ‘Trend IRL (In Real Life)’, starring Indian actress Kiara Advani. This campaign celebrates real-life trendsetters whose Myntra-inspired fashion influences others to embrace style, promoting the concept of ‘Trend in Real Life’ and reinforcing Myntra’s position as the ultimate trend destination. Kiara features in two films, showcasing diverse trends in women’s ethnic and western wear available on the platform.
Platform Enhancement and TrendNxt
Over time, Myntra has fortified its platform to cater to fashion-forward consumers. Myntra’s TrendNxt initiative revolutionizes how customers interact with fashion trends, offering exciting in-app experiences aimed at enriching trend discovery. With a dedicated bottom navigation leading to the TrendNxt landing page, users can delve into editorials, listicles, and featured trends for a personalized experience. The platform updates with new trends weekly, boasting over 50,000 trending styles for customers to stay fashion-forward.
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Kiara’s Association and Brand Ambassadorship
Kiara’s enduring partnership with Myntra as the platform’s brand ambassador stems from her embodiment of the brand’s ethos and her status as a fashion trendsetter. With her consistently impeccable fashion sense, she serves as inspiration to many, seamlessly aligning with the campaign’s core message of empowering everyone to ‘trend in real life.’
Campaign Features and Trend Showcase
The campaign comprises a series of films highlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear. These spotlight Myntra’s innovative and trendsetting approach, reaffirming its position as a leader in the fashion industry.
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Conclusion
In conclusion, Myntra’s ‘Trend IRL’ campaign, featuring Kiara Advani, marks a significant milestone in celebrating real-life trendsetters and solidifying Myntra’s position as the go-to destination for the latest fashion trends. With a focus on empowering individuals to ‘trend in real life’, the campaign showcases Myntra’s commitment to offering a diverse range of trending styles in both ethnic and western wear. Through the platform’s enhanced features like TrendNxt, users are provided with personalized experiences to discover and embrace new trends seamlessly. Kiara Advani’s continued association as the brand ambassador underscores her embodiment of Myntra’s ethos and her influence as a fashion trendsetter. With a series of films spotlighting various trends, Myntra reinforces its leadership in setting and defining fashion trends, catering to the evolving needs and preferences of fashion-forward consumers.
