Mirum India, a VML company, clinches the digital mandate for ibis Hotels, a distinguished brand within the Accor group. In this capacity, Mirum India will serve as the digital and social media agency of record (AOR) for ibis Hotels.
Mirum India Secures Digital Mandate for ibis Hotels
Responsibilities
Mirum India will oversee the planning, media, production, and execution of extensive digital marketing campaigns for ibis Hotels.
Winning the Mandate:
Mirum India, a VML company, emerges victorious in securing the digital mandate for ibis Hotels, a renowned brand within the Accor group. As part of this arrangement, Mirum India assumes the role of ibis Hotels’ digital and social media agency of record (AOR).
Brand Overview
ibis Hotels, recognized for its contemporary, cozy, and meticulously designed accommodations, serves the needs of both business and leisure travelers. Now, with a focus on enhancing its market position, ibis Hotels seeks to engage its audience more effectively through digital platforms.
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Strategic Role
In its endeavor to foster a digital community for the brand, Mirum India will strategically contribute to increasing awareness and fostering top-of-mind recall for ibis Hotels. Central to this strategy is the amplification of ibis Hotels’ digital presence through meticulous planning, media management, production, and execution of comprehensive digital marketing campaigns.
What do experts have to say about this campaign?
Commenting on the partnership, Animesh Kumar, commercial head – ibis and ibis Styles India, shared, “The partnership with Mirum India, marks a strategic move for ibis Hotels in our journey to reinforce our digital presence and connect more deeply with our audience. As we embark on this journey, we’re committed to leveraging innovative digital strategies not only to amplify our presence but also to cultivate a vibrant digital community. Together with Mirum India, we aim to create immersive experiences that resonate with our guests, fostering lasting connections, and enhancing the essence of ibis Hotels.”
Mihir Karkare, managing director, Mirum India, expressed his excitement about the new partnership, “If we look at the recent stats, domestic tourism is expected to bounce back to the pre-pandemic levels by 2024–25, with foreign tourist arrivals increasing by 435% over the next three years. With the opportunity that it presents for the Indian tourism sector, I believe this partnership couldn’t have happened at a better time. The team is fueled with determination to elevate ibis Hotels’ digital presence to even greater heights. Together, we’re set to create a captivating digital landscape that will enable ibis Hotels to foster deeper connections with its audience and build brand loyalty.”
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Conclusion
In conclusion, Mirum India’s acquisition of the digital mandate for ibis Hotels signifies a pivotal partnership aimed at elevating the brand’s digital presence and market positioning. With Mirum India’s expertise in strategic planning, media management, and campaign execution, coupled with ibis Hotels’ commitment to providing exceptional accommodations, this collaboration is poised to deliver compelling digital experiences and drive significant impact in the hospitality industry.
