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Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

Swa Diamonds Welcomes Preity G Zinta as Brand Ambassador for ‘As Real As You’ Campaign

Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its...

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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Taneira launches new campaign featuring Usha Uthup and Mrunal Thakur

Taneira, a Tata product, has unveiled its first-ever brand campaign to highlight its promises of trust, authenticity, and craftsmanship. Featuring legendary singer Usha Uthup...

Malvika Sitlani Stars in Maybelline’s ‘Sunkisser’ Range Campaign

Maybelline New York introduces Sunkisser, a 2-in-1 highlighter and blush, with beauty influencer Malvika Sitlani leading the campaign. Designed to deliver a radiant glow...

Enormous Welcomes Kunal Joshi as Chief Strategy Officer

Enormous, an independent agency celebrated for its innovative campaigns, has appointed Kunal Joshi as its new Chief Strategy Officer. Joshi's extensive experience and stellar...

Veeba latest campaign turning Effort into Flavorful Rewards

Veeba, a leading brand in sauces and condiments, has unveiled its latest campaign, "Mehnat Ka Phal Veeba Hota Hai", celebrating food as a reward...

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