Friday, April 4, 2025

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Kingfisher Brings Back ‘Oo La La’ with a Fresh Groove

Kingfisher Premium Packaged Drinking Water, part of United Breweries under HEINEKEN, has revamped its legendary ‘Oo La La’ anthem. With two dynamic brand films...

Brand Mania

Lifestyle

Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

Bollywood Next Big Stars: The New Talent You Should Be Casting

Bollywood is witnessing a wave of fresh talent in 2024 and 2025, with newcomers delivering stellar performances and proving their mettle in the industry....

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Media Masala

PivotRoots Secures Digital Mandate for Bindu Jeera Fizz

Bindu Jeera Fizz, a well-known Jeera-based beverage brand in South India, has appointed PivotRoots, a Havas Company, as its digital agency. This partnership aims...

Croma Names Shibashish Roy as New CEO and Managing Director

Shibashish Roy has officially taken charge as the CEO and MD of Croma, effective April 1, 2025. A seasoned professional with over two decades...

AdLift Joins Liqvd Asia: A New Era for Digital Advertising

Liqvd Asia, a leading digital-first advertising agency, has officially acquired AdLift, a renowned performance marketing and SEO firm. This strategic move aims to fortify...

Rajneet Kohli Steps Down as Britannia CEO After 2.5 Years

Britannia Industries announced the resignation of its CEO and executive director, Rajneet Singh Kohli, on March 6, 2025. He will officially step down on...

FCB India bags creative mandate for Dulcoflex

FCB India has secured the creative mandate for Dulcoflex, a leading global brand in digestive health. The agency, part of FCB Group India (IPG...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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Torani’s latest campaign unveils Radha-Krishna’s love story in seven stages

Indian designer label Torani, led by Karan Torani, has captivated audiences once again with its latest campaign, Leela - The Divine Illusion of Love....

Amazon Fresh Launches #DeliverTheLove Campaign Celebrating the Sweet Bond of Family

The summer sun beats down, and there's nothing quite like the sweetness of a juicy mango to bring a smile. Amazon Fresh's new campaign,...

HMD Teams Up with Rising Cricket Star Jemimah Rodrigues

HMD (Human Mobile Devices) unveils a long-term partnership with Jemimah Rodrigues, the dynamic all-rounder from India's national women's cricket team. This collaboration offers HMD...

Axis Bank promotes Sanskrit in its latest cybersecurity campaign for India’s 78th Independence Day

As India prepares to mark its 78th Independence Day, Axis Bank, a leading private sector bank, has launched a groundbreaking campaign that blends cultural...

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