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Bhumi Pednekar Teams Up with Phoenix Mall for EOSS Campaign

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Phoenix Mills, a leading retail mall developer and operator, is thrilled to unveil a spectacular Christmas and end-of-season sale in collaboration with Bhumi Pednekar. Delight in the festive spirit as you explore a realm of joy, discover fantastic deals, enjoy substantial discounts, and partake in exciting giveaways. Make cherished memories with your loved ones, as this event promises a blend of celebration, shopping, and unforgettable moments.

Bhumi Pednekar X Phoenix Mall = EOSS Camapign

Phoenix Mills, a renowned retail mall developer and operator, unveils an exciting Christmas and end-of-season sale in collaboration with Bhumi Pednekar. Shoppers are invited to immerse themselves in a festive haven filled with incredible deals, discounts, and generous giveaways, all while creating cherished memories with loved ones.

Also Read: Bhumi Pednekar Appointed As The Brand Ambassador for Mensa Brands’ Ishin  – Agency Masala

In its latest brand film, Phoenix Malls showcases the versatile actor Bhumi Pednekar, capturing the essence of the shopping experience amidst the excitement of the end-of-season sale. Amidst a glamorous photoshoot, Pednekar discovers the sale at Phoenix Malls and declares #workcanwait. She embarks on a spontaneous shopping spree, exploring chic clothing, exquisite jewelry, bags, and shoes that cater to every shopper’s style aspirations.

The film climaxes as Pednekar passionately invites viewers to set aside their plans and join her at Phoenix Malls’ holiday sale. Against the opulent backdrop of the Phoenix Mall of Millennium, the event promises a fusion of luxury and value, transforming into a winter utopia with activities like Christmas markets, cake-making, Santa parades, and live music. Bhumi’s youthfulness, authenticity, and connection with Gen Z perfectly align with the ethos of the Phoenix brand.

What do experts have to say about this campaign?

Bhumi Pednekar Teams Up with Phoenix Mall for EOSS Campaign
Rashmi Sen

Rashmi Sen, COO, Phoenix Mills, added, Our aim is to create a magical experience for shoppers, bringing joy and festive spirit of Christmas at each Phoenix mall. We invite everyone to join us in celebrating the holidays with warmth, love and the community spirit.”

Mayank Lalpuria, senior VP, marketing, Phoenix Mills, said, “From Christmas Décor, Christmas Market, to the much-loved end of season sale, the flat 50% off deals and the tech lover’s paradise, the electronic sale, we’re bringing an array of exciting offers to our shoppers. This collaboration is not just about products; it’s about curating an experience that embodies the spirit of savings.” 

Bhumi Pednekar Teams Up with Phoenix Mall for EOSS Campaign
Mayank Lalpuria

Also Read: Linen Club launches Sankranti campaign #LetGoForNew – Agency Masala


In conclusion, the collaboration between Phoenix Mills and Bhumi Pednekar for the Christmas and end-of-season sale promises an enchanting blend of festive joy and unparalleled shopping experiences. As shoppers delve into the world of incredible deals and discounts, Bhumi Pednekar’s infectious enthusiasm captured in the brand film adds a unique vibrancy. The Phoenix Mall of Millennium stands as the opulent stage for this winter utopia, offering not only a plethora of fashion finds but also a rich tapestry of holiday activities. From Christmas markets to Santa parades, the event invites one and all to share in the celebration, creating enduring memories and reaffirming Phoenix Mills’ commitment to providing a luxurious yet accessible shopping haven for all.

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