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boAt Joins Hands with RCB and GT for IPL 2024 Excitement

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boAt, the leading audio and wearables brand, has proudly announced its official partnership with two IPL powerhouses – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) – as their exclusive Audio & Wearable partner for the highly anticipated IPL 2024 season.

This strategic collaboration marks a significant milestone for both boAt and the cricketing world, promising to revolutionize the fan experience and establish boAt as the ultimate companion for cricket enthusiasts worldwide.

BoAt X IPL: Unveiling a New Era of Engagement

With an unwavering commitment to innovation and excellence, boAt’s partnership with RCB and GT is more than just a sponsorship deal; it’s a testament to the brand’s dedication to fostering meaningful connections with fans and amplifying the excitement surrounding the game.

By leveraging its cutting-edge audio products and smart wearables, boAt aims to empower fans to immerse themselves in the thrill of the game like never before. From experiencing immersive sound to showcasing their team spirit in style, boAt’s innovative lineup promises to elevate every aspect of the cricketing journey.

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Aman Gupta’s views

Commenting on the monumental partnership, Aman Gupta, co-founder & CMO of boAt, expressed his excitement, stating, “We are incredibly thrilled to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio & Wearables partner. Both teams embody the same spirit of innovation and passion that defines boAt, making this collaboration a perfect match. Through this partnership, we aim to enhance the fan experience, celebrate the essence of cricket, and inspire fans to #BeAboAthead.”

Join the bolthead Movement

As part of its ‘Be a boAthead’ campaign, boAt invites cricket enthusiasts to join its dynamic community, offering exclusive rewards and prizes through interactive games and activations linked to RCB and GT. This initiative not only fosters camaraderie among fans but also reinforces boAt’s position as a leader in audio and wearable technology.

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Expanding Horizons Beyond IPL

Beyond the IPL season, Boat remains committed to deepening connections with its community of ‘potheads’ by delivering memorable experiences and engaging content. With a comprehensive 360-degree marketing campaign in the pipeline, boAt is poised to capture the excitement and energy of the IPL like never before.


In essence, boAt’s partnership with RCB and GT marks the dawn of a new era in cricketing engagement, promising to captivate millions of fans and solidify boAt’s status as the ultimate companion for every cricket enthusiast. As the excitement builds and the anticipation mounts, one thing is clear – with boAt, the cricketing experience will never be the same again. Stay tuned as boAt takes the world of cricket by storm, one exhilarating moment at a time. Join the movement, embrace the excitement, and #BeAboAthead!

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