Godrej Interio, a subsidiary of Godrej & Boyce and a flagship entity within the Godrej Group, initiates its Summer Vibe Sale campaign. The trilogy of films showcases the diverse range of aesthetically crafted furniture catering to the lifestyle and aspirations of modern Indian families. Each film depicts unique narratives, highlighting tailored solutions for individual spaces.
Godrej Interio ‘Summer Vibe Sale’ campaign
Campaign Introduction:
Godrej Interio, a division of Godrej & Boyce and the leading entity within the Godrej Group, has launched its Summer Vibe Sale campaign. Comprising three films, this campaign showcases the extensive range of aesthetically designed furniture tailored to meet the evolving needs and aspirations of modern Indian families.
Also Read: Uorfi Javed in a shocking avatar in The Health Factory bread campaign – Agency Masala
First Film Description:
The initial film delves into how today’s consumers draw inspiration from various sources, including social media and magazines. It portrays a young couple capturing furniture inspirations through snapshots, transitioning into their visit to the Godrej Interio store, emphasizing the fusion of imagination and reality.
Second Film Description:
The second film offers viewers a glimpse of the plethora of choices and personalization options available for sofas at Godrej Interio. From a wide range of fabric options to diverse designs and layouts, customers can tailor sofas to their preferences and needs.
Third Film Description:
The concluding film invites viewers into the heart of the home – the kitchen. It portrays a couple’s playful banter over breakfast leading them to explore the Godrej Interio Kitchen Gallery. Here, they discover the perfect blend of functionality and aesthetics tailored to their tastes and requirements.
Also Read: Kareena Kapoor Revives the Magic of Geet in Goibibo new ad film – Agency Masala
Campaign Offer and Promotion:
Alongside introducing schemes offering 35% off on their furniture range, the campaign comprises three videos available in multiple regional languages, including Telugu, Kannada, Bengali, Malayalam, and Tamil, in addition to English and Hindi. The films will be promoted on YouTube and across the brand’s social media platforms.
Also Read: 1% Club launches ‘The Great Escape’ campaign on financial literacy – Agency Masala
What do experts have to say about this campaign?
Speaking about the films, Sumeet Bhojani, head of marketing communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalisation. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customisation possibilities of each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colours to the material of the furniture.”
He added, “At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.”
Ayan Chakraborty, executive vice president and general manager, Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colours and configurations delivers on this mindset quite seamlessly.”
Credits
Client: Godrej Interio
Creative agency: Contract Advertising
Agency Team:
Rohit Srivastava, CSO
Ayan Chakraborty, EVP & GM
Rahul Ghosh, SVP & ECD
Venkateshwaran Venkatrman, VP – Account Management
Rainna Boothello, Group Account Director
Namrata Wahi, Account Manager
Iksha Sinha, Senior Account Executive
Sagar Chhabria, VP & Senior CD – Art
Parul Chugh, ACD – Copy
Sameer Chavan, ACD – Art
Akshay Kamble, Senior Manager – Films
Production house:
Sankat Mochan Films
Director: Sanket Pathare
Conclusion
In conclusion, Godrej Interio’s Summer Vibe Sale campaign encapsulates a journey of inspiration, personalization, and discovery for modern Indian families seeking to elevate their living spaces. Through three engaging films, the brand showcases its diverse range of aesthetically designed furniture, from sofas to kitchen solutions, tailored to meet individual lifestyles and aspirations. With enticing offers and promotion across multiple languages and platforms, Godrej Interio invites customers to embark on a journey of transforming their homes into personalized sanctuaries of style and comfort.
