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HomeThink TankCampaign DissectionPOCO and Taco Bell Unite for #LoadedWithMore campaign

POCO and Taco Bell Unite for #LoadedWithMore campaign

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In a world where innovation meets flavor, two iconic brands have joined forces to create a unique and exciting campaign that promises to tantalize taste buds and ignite excitement. POCO, renowned for its cutting-edge smartphones, and Taco Bell, famous for its mouthwatering array of Mexican-inspired delights, have come together for the #LoadedWithMore campaign. This collaboration is not just about products; it’s about creating enriching experiences for Gen Z that resonate with their vibrant and quirky personalities.

POCO X Taco Bell- #LoadedWithMore campaign

At the heart of the #LoadedWithMore campaign lies the perfect fusion of innovation and taste. POCO’s fully loaded smartphones complement Taco Bell’s fully loaded menu, offering consumers the best of both worlds. Whether it’s savoring a delicious Taco or exploring the features of a high-performance smartphone, this collaboration promises abundance and quality in every experience.

Hardik Pandya- A Dynamic Ambassador

Leading the charge in this exciting campaign is none other than Hardik Pandya, the dynamic cricketer who embodies the fearless spirit of today’s Gen Z. As the brand ambassador for both POCO and Taco Bell, Hardik Pandya brings his energy and enthusiasm to the #LoadedWithMore campaign, resonating with young consumers and capturing their attention in a way that only he can.

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Himanshu Tandon’s views

Himanshu Tandon, Country Head of POCO India said, “We are thrilled to partner with Taco Bell for the #LoadedWithMore campaign. This collaboration represents a perfect blend of innovation and taste, as our fully loaded smartphones complement Taco Bell’s fully loaded menu. We believe this exciting campaign will resonate with our Gen Z audience and offer them an unparalleled experience.”

Harneet Singh Rajpal

Harneet Singh Rajpal, CEO, of Taco Bell India said, “I am delighted with this collaboration between Taco Bell and POCO. Taco Bell is LOADED WITH MORE — loaded with more taste, flavors, portion size, and more Value; just like POCO Smartphones which are loaded with features at great value. This collaboration between two cool brands and Hardik brings this “Loaded with more“ philosophy of both brands to life engagingly and entertainingly.”

An Irresistible Offer

But the excitement doesn’t stop there. Customers ordering from Taco Bell’s reloaded menu at just Rs. 59* stand a chance to win a POCO Smartphone*. It’s a win-win situation where customers get to enjoy Taco Bell’s delectable offerings while also getting a shot at owning a top-notch smartphone. Taco Bell India and POCO India will share contest details on Instagram, ensuring that everyone has a chance to participate and win.


In conclusion, the #LoadedWithMore campaign is more than just a collaboration; it’s a celebration of innovation, taste, and the vibrant spirit of Gen Z. With POCO and Taco Bell coming together, consumers can expect nothing short of an unforgettable experience that leaves them craving for more. So, whether you’re a foodie, a tech enthusiast, or simply someone who loves a good deal, join us on this exciting journey and get ready to be #LoadedWithMore!

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