Monday, May 20, 2024
HomeThink TankCampaign DissectionPuma launches new ad film in collaboration with Haryana Steelers

Puma launches new ad film in collaboration with Haryana Steelers

- Advertisement -

In an unprecedented collaboration, PUMA reaffirms its dedication to support India’s native sports by becoming the official kit sponsor for Haryana Steelers, a Pro Kabaddi League (PKL) team. To celebrate this partnership, PUMA has launched an exciting ad film featuring the Haryana Steelers.

Puma new ad film with Haryana Steelers

PUMA’s Commitment to Indigenous Sports:

In a groundbreaking move, PUMA has cemented its dedication to promote India’s traditional sports by becoming the official kit partner for Haryana Steelers in the Pro Kabaddi League (PKL).

Embracing Kabaddi’s Heritage:

With Kabaddi deeply rooted in India’s culture, PUMA honors this legacy by partnering with Haryana Steelers, furthering its mission to invest in various sports like hockey, football, cricket, boxing, and track and field.

Strengthening Bonds with Kabaddi Community:

By collaborating with Haryana Steelers, PUMA seeks to foster stronger connections with the passionate kabaddi enthusiasts across the nation, reinforcing its commitment to the sport’s vibrant community.

Also Read: Vidyut Jammwal Stars in the finale of ‘Tested like Samsonite’ campaign – Agency Masala

Significance of Pro Kabaddi League:

Pro Kabaddi League holds significant sway in India, being the second most popular sport with a sizable urban following. This reflects the league’s immense popularity and widespread appeal among Indian sports fans.

PUMA’s Sporting Partnerships:

PUMA’s extensive portfolio includes partnerships with renowned global and Indian football clubs and IPL teams, showcasing its dedication to diverse sporting ventures and collaborations.

Star-Studded Lineup of Ambassadors:

With a roster of elite athletes including Virat Kohli, Usain Bolt, Neymar Jr, and Indian sports icons like MC Mary Kom and Sunil Chhetri, PUMA underscores its commitment to excellence and athleticism.

Venturing into Emerging Sports:

PUMA demonstrates its adaptability and support for emerging sports by entering India’s burgeoning esports scene, forging partnerships with organizations like Revenant Esports.

Also Read: Fortune new campaign rediscovers the joy of ‘Ghar Ka Khana’ – Agency Masala

What do experts have to say about this campaign?

Shreya Sachdeva

Commenting on this collaboration, Shreya Sachdev, head, marketing, PUMA India, said, “We are extremely excited for our partnership with Haryana Steelers. This association not only marks our entry into the world of Kabaddi but also reflects our drive to safeguard and promote India’s sports culture and heritage.”

Shreya adds, “Our brand film with Haryana Steelers gives a positive spin to the colloquial phrase ‘Hadd Paar Kar Di’ as a metaphor to showcase resilience, determination, and relentless pursuit of excellence, not just in Kabaddi but also in life. As a brand, PUMA embodies the same values, and the partnership comes as part of our commitment to breaking limits in the world of sports.”

“I am really happy to see a brand of PUMA’s stature venture into Kabaddi as it will definitely help grow our sport. All of us at Haryana Steelers are proud to be kitted by them this season, and look forward to the partnership,” said Haryana Steelers’ co-captain Mohit Nandal.

Mohit Nandal
Divyanshu Singh

“JSW-Sports has had an amazing relationship with PUMA over the years, on the back of the longest-standing apparel partnership in Indian sport and through the partnership with Bengaluru FC. It’s really amazing to have an aspirational and international brand foray into Kabaddi, which is great not only for Haryana Steelers but also for sport in general. We are really excited to roll out our licensing and merchandising program with PUMA, to make sure that quality kits are available to our fans. Through this association, we aim to create some Kabaddi-centric grassroots programs in the time to come,” said Divyanshu Singh, COO, of JSW-Sports.


In conclusion, PUMA’s alliance with Haryana Steelers marks a pivotal moment in its dedication to elevate India’s indigenous sports. By embracing Kabaddi’s rich heritage and strengthening ties with the passionate community, PUMA reinforces its commitment to diverse sporting disciplines. This partnership not only highlights the significance of Pro Kabaddi League but also underscores PUMA’s expansive sporting footprint, from global football giants to emerging esports ventures. With a star-studded lineup of ambassadors and a steadfast commitment to excellence, PUMA continues to champion athleticism and sportsmanship on both national and international stages, shaping the future of Indian sports culture.

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles