Tata Soulfull is a brand within Tata Consumer Products’ Better-for-you snacks and breakfast cereals segment, has launched a new TV campaign spotlighting its latest addition. Tata Soulfull Ragi Bites Choco Sticks. The campaign emphasizes Tata Soulfull’s dedication to offering nutritious snacks cherished by both children and mothers.
Tata Soulfull new campaign #NoJunkChocolateyCrunch
Brand Introduction:
Tata Soulfull, a part of Tata Consumer Products, specializes in Better-for-you snacks and breakfast cereals. Recently, it launched a TV campaign to showcase its latest offering: Tata Soulfull Ragi Bites Choco Sticks. This campaign underlines the brand’s commitment to providing nutritious snacks favored by both kids and mothers.
Campaign Overview:
The campaign centers on the conflict between children and mothers regarding snack choices. Its tagline, ‘No Junk, Chocolatey Crunch’, succinctly captures its essence. Through a captivating narrative, it aims to convey Tata Soulfull’s dedication to healthier snacking options.
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Campaign Narrative:
The commercial features two children relishing Tata Soulfull Ragi Bites Choco Sticks while engaging with their friend, Cruncha Muncha, the brand’s mascot. Intrigued by their mother’s approval of the snack, they embark on a detective journey to uncover the secret. The revelation that Tata Soulfull Choco Sticks contain ‘No Maida’ and are crafted with ‘Ragi’ emphasizes their wholesomeness and delectable taste.
What do experts have to say about this campaign?
Prashant Parameswaran, MD and CEO of Tata Consumer Soulfull, expressed his enthusiasm for the new campaign, saying, “At Tata Soulfull, we are dedicated to our mission of making nutritious millet-based products accessible to the masses. With the launch of Tata Soulfull Ragi Bites Choco Sticks, we aim to address the concerns of mothers while offering a delightful snacking experience for kids, all at an affordable price point. This campaign is a significant step in creating awareness and excitement by reaching out to the kid’s demographic.”
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Conclusion
In conclusion, Tata Soulfull’s latest TV campaign not only showcases its innovative addition to the snack market with Tata Soulfull Ragi Bites Choco Sticks but also reinforces its commitment to providing healthier options for both children and mothers. With the tagline ‘No Junk, Chocolatey Crunch’ and a charming narrative highlighting the absence of ‘Maida’ and the presence of ‘Ragi’ in its snacks, Tata Soulfull continues to prove that wholesome snacks can be delicious and enjoyable for the whole family.
