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HomeThink TankCampaign DissectionHouse of Pataudi Presents the "Koh-i-Noor" Collection In Its Festive Campaign

House of Pataudi Presents the “Koh-i-Noor” Collection In Its Festive Campaign

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House of Pataudi unveils its latest brand campaign, starring the renowned siblings Saif and Soha Ali Khan. The campaign showcases elegant ensembles that uphold the brand’s legacy of craftsmanship. Launched on Myntra during the festive season, it introduces the Autumn-Winter ’23 collection, Koh-i-noor, inspired by the coveted diamond. This collection features a variety of exquisite festive attire to grace shoppers during the festive and wedding seasons and beyond.

House of Pataudi New Festive Campaign With Soha And Saif Ali Khan

As part of this captivating campaign, Saif Ali Khan and Soha Ali Khan take center stage in an ad film, offering a detailed glimpse of House of Pataudi’s latest offerings. Inspired by the rich history of the Koh-i-noor diamond, the collection retraces its journey through various dynasties, including the Vijayanagar Empire, Nizam dynasty, Mughal opulence, and Persian influences, celebrating its grandeur today.

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This campaign draws a striking parallel to House of Pataudi’s own journey, emphasizing exquisite craftsmanship. For instance, the ‘Nizam-e-noor’ collection pays tribute to the opulent Nizam dynasty with intricate thread embroideries, silver and gold zari, and zardozi highlights. ‘Passage to Persia’ draws from Persian culture and textiles, featuring gems, gold, silver, and copper embellishments, adorned with details like potli buttons, sheer and velvet inserts, and intricate gota laces, creating a lavish and captivating aesthetic.

The brand campaign aims to immerse shoppers in the brand’s core elements, showcasing timeless crafts like chikankari, zardozi, tilla, and brocade, thoughtfully selected colors for different occasions, and a range of textiles, including velvet and chanderi. The silhouettes reflect the quintessential House of Pataudi style—modern yet rooted, understated yet distinctive. With the festive and wedding season in full swing, patrons can explore a diverse selection of styles for all, including pathani kurtas and sherwanis for men, shararas and angrakhas for women, along with traditional footwear and occasion wear for festivals like Diwali, all while gaining insight into the meticulous craftsmanship behind each product.

The campaign will be bolstered through a comprehensive social media strategy and influencer marketing initiatives. Furthermore, it offers an exciting opportunity for participants to enjoy a luxurious stay at a top 5-star palace hotel in Rajasthan, thanks to Myntra’s partnership with Cleartrip.

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House of Pataudi Regal Selection For Festive Celebrations

Amidst the festive and wedding fervor, the collection offers a diverse range of styles for all. For men, House of Pataudi presents classic Pathani kurtas and elegant sherwanis, while women can explore the charm of shararas and angrakhas. Additionally, the collection provides traditional footwear and occasion wear perfect for celebrating festivals like Diwali. Exclusively available on Myntra, House of Pataudi’s collection is your gateway to regal and stylish ensembles for every occasion.

What Do Experts Have To Say About This Campaign?

House of Pataudi Presents the "Koh-i-Noor" Range In Its Festive Campaign
Saif Ali Khan

Commenting on the campaign, Saif said, “House of Pataudi is a reflection of my personal style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations.”

Creative Credits:

Executive Producer: Brendon Benjamin
Producer: Aditya D’Cruz
Director: Disha Rampal
DOP: Gorkey Patwal
Production House: Valeum


In conclusion, House of Pataudi’s latest brand campaign, featuring Saif Ali Khan and Soha Ali Khan, introduces a remarkable collection inspired by the illustrious history of the Koh-i-noor diamond. This campaign not only mirrors the grandeur of this iconic gem but also showcases the brand’s commitment to exquisite craftsmanship. The diverse selection of styles for men and women, including Pathani kurtas, sherwanis, shararas, and angrakhas, offers patrons the perfect attire for the festive and wedding season. Alongside traditional footwear and occasion wear, this collection ensures you’re dressed in regal elegance for any occasion. Additionally, the campaign’s extensive reach through social media and influencer marketing, coupled with the chance to stay at a top 5-star palace hotel in Rajasthan, thanks to the partnership with Cleartrip, adds an extra layer of allure to this festive celebration. Explore House of Pataudi’s offerings exclusively on Myntra and step into the world of timeless style and craftsmanship.

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