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Top 12 FMCG Indian Brands’ Ads of 2023

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Hey there! Ever notice how ads are all around us? Well, in 2023, Indian FMCG brands really shook things up. They went all out, making ads that not only looked cool but also had something meaningful to say. We’re diving into the top 12 FMCG ads that stole the spotlight, so buckle up for a ride through the best of Indian advertising in 2023!

12 Best Indian Ads of FMCG Brands

1. Colgate

Colgate did something super cool in 2023 with their ad, ‘DaantonkaPoshan.’ They used a toothless grandma to talk about teeth stuff. It’s not your usual toothpaste ad; it’s different and got everyone talking. The ad is all about taking care of your teeth, especially the part about feeding them right. People on social media really liked it, and Colgate has kind of changed how we see ads for toothpaste now. They made it fun, interesting and got us all thinking more about keeping our smiles healthy. Go, Colgate!

Also Read: 10 Best Indian Ads of Fashion Brands in 2023

2. Pepsico

PepsiCo’s spicy snacks like Lay’s, Kurkure, and Doritos are making waves in 2023. Their cool ad shows real people reacting to the spicy goodness, and everyone’s loving it. The ad captures the thrill of biting into these hot snacks. Whether you’re into Lay’s, Kurkure, or Doritos, this Sizzlin’ Hot lineup is a big deal. It’s not just a snack; it’s a spicy experience that’s making PepsiCo one of the best FMCG brands this year!

3. Taj Mahal

Taj Mahal Tea just hit a sweet note in 2023, scoring big with the ‘Megh Santoor’ billboard in Vijayawada. This isn’t just any billboard; it’s a record-breaker, the world’s biggest interactive one! Picture this: rain-making music, the soulful Raag Megh Malhar kind. It took six months, 31 strings, and a whole bunch of creative minds to pull off this masterpiece. Taj Mahal Tea isn’t just brewing tea; it’s stirring up a storm and making waves as one of the coolest and most innovative FMCG brand ads in India this year! Have a look at this beautiful ad below.

Also Read: Samsung Galaxy Watch 6 Launches ‘Tap To Pay” Campaign

4. Fevicol

Fevicol’s ‘Chipku Chair’ campaign is rocking the charts for the best FMCG brand ads in India in 2023. They tackled the age-old problem of finding a seat in public places with a hilarious twist – people walking around with chairs stuck to them! The video is super funny, and Fevicol cleverly emphasizes its reliability with the tagline ‘Fevicol ka jod ha, tootega nahi’ . Fevicol’s knack for turning a simple idea into a memorable, funny solution is why it’s standing out as one of the best in the FMCG game this year. It’s not just glue, it’s a friend you can always count on!

Also Read: Swiggy’s Game-Changing AI-Powered Photoshoot Feature Transforms Restaurant Menus

5. Vim

Vim’s 2023 ad featuring Shuddham Gel is making waves in the FMCG world. Unlike typical ads, it tackles a real issue – keeping worship articles like brass and copper clean. The ad shows a clever battle between a worshipper and a peacock ornament covered in rust, highlighting Shuddham Gel’s tamarind and sandalwood magic. Vim steps out of the sink to solve a common problem, and by doing so, it’s stepping into the spotlight as one of the best FMCG brand ads in India for 2023.

6. Dettol

Dettol is rocking the FMCG scene in 2023 with #DettolProtectsTomorrow. It’s not just about hygiene; it’s empowering kids and moms. The campaign introduces personalized foaming handwash, recognizing inspirational stories and urging moms to nurture curiosity. Dettol goes beyond cleanliness; it’s creating a germ-free future for kids. With innovative solutions and a heartfelt approach, Dettol stands tall among the best FMCG brand ads, making life cleaner and brighter for families.

Also Read: Vivo Launches A Heartwarming Diwali Campaign #JoyofHomeComing

7. Lakme

Lakmé’s #UnapologeticallyMÉ campaign is also one of the rocking ads in 2023 which is celebrating women who fearlessly embrace fashion and beauty. This empowering campaign challenges societal norms and also encourages women to confidently indulge in their love for fashion without apologies. Set against the backdrop of the majestic Falaknuma Palace, the campaign film adds a touch of elegance. Lakmé’s dedication to championing women’s right to beauty positions it among the best FMCG Indian brands ads, making waves with its bold and empowering stance.

8. Magnum

Magnum’s ‘Metaverse’ ad campaign is turning heads in 2023. The 100-second film features Luna, a virtual character, attempting to taste a Magnum ice cream in the metaverse. However, a disappointing message, “Not available in the Metaverse,” emphasizes that some pleasures are exclusive to the real world. This creative and innovative approach not only showcases Magnum’s commitment to pushing boundaries, but also places it among the Best FMCG Indian brands ads of 2023.

Also Read: Nu Republic Ropes In Farhan And Shibani Akhtar As Brand Ambassadors

9. Real Fruit Power

In this heartwarming Diwali ad by Real Fruit Juice, a police constable receives orders to deliver greetings across town. His dedication to spreading joy is tested when his boss instructs him to return to the night duty. As he breaks the news to his excited family, a surprising twist unfolds. His boss arrives at their doorstep to deliver Real Greetings, canceling the night duty and bringing smiles all around. This ad beautifully connects with the viewers and also encourages them to remember those closest to us, appreciating their care with the nourishing gift of Dabur Real Greetings. Because for those who truly care, only Real Greetings will do.

10. Dhara

Dhara’s #TareefonKaTyohar Diwali campaign is a delightful celebration of family, togetherness, and the joy of sharing delicious food. The heartwarming message, “Khaane Pe Kehna,” goes beyond the dinner table, emphasizing the power of compliments to strengthen bonds. The digital video commercial beautifully captures a Diwali meal, highlighting the significance of expressing gratitude during the festive season. Dhara encourages us to make our loved ones feel special not just with food but also with words of appreciation. This campaign stands out as one of the best, embodying the essence of Diwali—love, togetherness, and also the joy of giving compliments.

Also Read: Top Diwali Reel Ideas For Brands To Shine This Festive Season

11. boAt

The “CID X Crime Patrol In Boat Campaign” is the ad of 2023 that’s turning heads. ACP Pradyuman and Anup Soni step off the crime scene into a wild mission, only to reveal the real “Killer” – boAt’s jaw-dropping 70% off deals. This ad isn’t just a crossover; it’s a genius blend of suspense and humor. Imagine your favorite detectives chasing killer discounts instead of criminals! With unexpected twists and a dash of delightful humor, this campaign breaks the mold, making it hands down one of the best FMCG Indian brands ads of 2023.

12. Dabur Amla

Dabur Amla’s #StrongHairStrongerYou campaign isn’t just an ad; it’s a game-changer in 2023. Imagine a world where your hair isn’t judged but celebrated as a symbol of strength. This campaign rocks the boat on stereotypes, telling women to embrace their true selves, no matter what society says. With the fierce Priya Malik on board, it’s a rebel yell against labels. Forget beauty standards; this ad is all about confidence and pride. Dabur Amla isn’t just selling hair oil; they’re rewriting the rules and making an empowerment trend. In a world of ads, this one is a standing ovation for breaking molds and spreading self-love.

Let’s wrap up: Best FMCG Indian Brands Ads

In conclusion, 2023 has been a remarkable year for Indian FMCG brands, showcasing creativity, innovation, and a deep understanding of societal values in their advertising campaigns. So, from Colgate’s unconventional ‘DaantonkaPoshan’ featuring a toothless grandma to PepsiCo’s sizzling hot snack lineup, each brand has left an indelible mark on the advertising landscape. Taj Mahal Tea’s record-breaking interactive billboard, Fevicol’s humorous ‘Chipku Chair’ campaign, Vim’s practical approach to real issues, and Dettol’s #DettolProtectsTomorrow initiative all contribute to the diverse and impactful advertising scene.

Lakmé’s empowering #UnapologeticallyMÉ campaign challenges societal norms, while Magnum’s ‘Metaverse’ ad pushes the boundaries of creativity and innovation. Real Fruit Power’s heartwarming Diwali ad and Dhara’s festive #TareefonKaTyohar campaign emphasize the importance of connection, gratitude, and togetherness during special occasions.

As these brands continue to redefine the FMCG advertising landscape, the year 2023 stands out for its blend of humor, innovation, and meaningful storytelling. Additionally, these campaigns not only sell products but also resonate with the audience on a deeper level, reflecting the evolving dynamics of consumer engagement.


Q: What are FMCG brands?

A: FMCG stands for fast-moving consumer goods. These are products that are typically purchased frequently and have a relatively short shelf life. FMCG products can be divided into four main categories: food and beverages, household and personal care, pharmaceuticals, and tobacco.

Q: What are some of the most popular FMCG brands in India?

A: Some of the most popular FMCG brands in India include Hindustan Unilever, ITC, Britannia, Dabur, Amul, Godrej Consumer Products, and Marico. These brands offer a wide range of products, from food and beverages to household and personal care items.

Q: What makes FMCG ads so good?

A: These ads are all well-crafted and effective because they are:

  • Creative: They use clever ideas and storytelling to capture the attention of viewers.
  • Relevant: They are relevant to the target audience and the products they are advertising.
  • Emotional: They evoke emotions such as happiness, nostalgia, or humor, which makes them more memorable.
  • Persuasive: They convince viewers to buy the products they are advertising.

Q: Where can I watch these FMCG ads?

A: You can watch these ads on television, YouTube, and other social media platforms.

Q: How can I create my own effective FMCG brand ad?

A: To create your own effective FMCG brand ad, keep the following tips in mind:

  • Start with a strong creative idea. This could be a story, a joke, or a visual image that will capture the attention of your target audience.
  • Make sure your ad is relevant to your target audience and the products you are advertising. Your ad should speak to the needs and desires of your target audience, and it should show how your products can benefit them.
  • Evoke emotions in your viewers. Happiness, nostalgia, and humor are all effective ways to connect with viewers and make your ad more memorable.
  • Be persuasive. Your ad should convince viewers to buy the products you are advertising. This means highlighting the benefits of your products and showing how they can improve the lives of your customers.

Bonus tip: Test your ad with a small group of people before you launch it to the public. This will help you to identify any areas that need improvement.

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