The advertising landscape in India continues to evolve, with creative campaigns making waves across various platforms. In 2023, brands have embraced innovation, emotional storytelling, and social relevance in their advertisements. Here’s a roundup of some of the best Indian ads that captured the audience’s attention and left a lasting impression.
Best Indian Ads of 2023
1. Subway | Vishwanathan Anand
Subway’s 2023 ad featuring chess legend Vishwanathan ‘Vishy’ Anand stands out as one of the best food ads of the year. Tackling the challenge of Subway’s intimidating customization process, the ad introduces the ‘Hotsellers’ menu, simplifying choices for customers. The campaign combines humor and relatability, emphasizing Subway’s commitment to accessibility. The strategic move aims to broaden Subway’s appeal, reaching both niche and mass audiences. So, the ad’s success is evident from a well-received trial run, showcasing the brand’s agility in adapting to evolving consumer preferences and its plans for a Subway delivery app.
Also Read: 15 Best Christmas Ads by Brands That Touched Our Hearts
2. Meesho | Mega Blockbuster Sale Ft. Ranveer Singh
To make a great ad, you need either a compelling story or a famous actor. Meesho chose the latter and used Ranveer Singh to grab viewers’ attention and promote their megasale.
In other words, Meesho used Ranveer Singh’s popularity to their advantage. They knew that he is a well-known and loved actor, so having him in their ad would guarantee that people would notice it. This is a smart marketing strategy, as it is important to capture people’s attention in order to sell them products or services.
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3. McDonald’s India | EatQual
Hats off to the creator of the advertisement! The ad portrayed the specially-abled girl with dignity, steering clear of any inclination towards pity. Why should she be constantly viewed through sympathetic eyes? She is independent, fully capable, just like any other individual! McDonald’s India truly grasped the essence of the task at hand. The EatQual campaign from McDonald’s beautifully captures instances where equal treatment doesn’t need to be overly emphasized!
4. Fabindia | Celebrating Motherhood
Fabindia’s ad for first-time motherhood is one of the best Indian ads of 2023 because it is heartwarming, aspirational, and authentic. It celebrates the beauty of motherhood while also promoting Fabindia’s products in a way that is both relevant and relatable.
The ad also does a great job of using storytelling to connect with viewers. The story of the new mom and her loved ones is one that many people can relate to, and it helps to create a sense of community and shared experience.
Overall, Fabindia’s ad is a well-crafted and effective piece of advertising that is sure to resonate with viewers.
Also Read: 10 Best Indian Ads of Fashion Brands in 2023
5. RuPay | Chaos In The Museum Ft. Dinesh Karthik
This advertisement by RuPay is both silly and amusing! Despite its light-hearted tone, we managed to deduce its core message – the significance of RuPay credit cards for ensuring timely UPI services. Now, the intriguing element: how does Dinesh Karthik, the ‘Catch Expert,’ fit into this narrative? Check it out and help us understand the connection.
6. Amul | ‘Be More Milk’
Amul’s ‘Be More Milk’ campaign cleverly intertwines milk, honesty, and comfort. In a comical twist, the TVCs navigate human behavior. The ads hilariously portray a man going through a breakup, comforted by a friend with Amul’s ‘Be More Comforting’ ethos. The ad skillfully blends heartwarming moments with humor, showcasing the brand’s ability to make genuine connections through the lens of milk. So, it’s a refreshing and innovative approach that makes this campaign a standout in 2023.
Also Read: Top 10 Indian Food Ads That Left a Lasting Taste in 2023
7. Reliance Digital | Technology Se Rishta Jodo
The Reliance Digital ad was really touching and meaningful! It highlights how older people might not be familiar with gadgets like smartphones because sometimes we don’t trust them with technology. This lack of trust unintentionally affects their confidence, and they face difficulties even with simple things. The ad beautifully demonstrates the positive impact a bit of encouragement can have! Reliance Digital is encouraging all seniors to welcome technology, just like the ad shows.
8. Biba | Har Nazar Mein Kuch Naya | Find Outfits For All Your Occasions Under One Roof
BIBA’s “Har Nazar Mein Kuch Naya” ad is a brilliant example of how to use storytelling and diversity to create an inclusive and aspirational fashion ad. The ad features a wide range of women from different backgrounds and walks of life, all showcasing their unique style in BIBA’s versatile and trendy clothing. The ad also positions BIBA as a one-stop-shop for all your fashion needs, from workwear to festive attire.
Also Read: Top 12 FMCG Indian Brands’ Ads of 2023
9. Dream 11 | Sab Khelenge Ft. Aamir Khan, R. Madhavan and Sharman Joshi
This ad is like a short and sweet story where the 3 Idiots gang, Farhan, Raju, and Rancho, reunites, or maybe they were friends forever! Dream11 has been the official partner of IPL since 2019, and this time they brought in movie stars Aamir Khan, R. Madhavan, and Sharman Joshi for an ad campaign called ‘Sab Khelenge’ during IPL. They launched a series of ads featuring these actors and some well-known cricketers having light-hearted banter, just like this one.
10. Zomato | Bhajji vs Sreeshanth
Zomato did something cool by turning a serious moment into something funny. Remember the big Harbhajan vs Sreesanth fight? Zomato took it and made it seem so laid-back. It’s like they’re saying, “Hey, we’ll laugh about this later, and now we are!” Definitely one of the best Indian ads in 2023!
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11. Pepsi | Rise Up Baby
Samantha Ruth Prabhu’s Pepsi ad challenges societal stereotypes with a powerful message. Dressed as a bride, she defies expectations, asserting women should marry when ready, not as dictated by norms. The ad breaks more stereotypes as Samantha handles situations like late-night work and questions on security. It challenges the notion that only male actors can perform action sequences. With a strong and empowering narrative, the ad addresses societal pressures on women, making it a standout and impactful campaign.
12. Colgate | The Toothless Granny
Colgate did something super cool in 2023 with their ad, ‘DaantonkaPoshan.’ They used a toothless grandma to talk about teeth stuff. It’s not your usual toothpaste ad; it’s different and got everyone talking. The ad is all about taking care of your teeth, especially the part about feeding them right. People on social media really liked it, and Colgate has kind of changed how we see ads for toothpaste now. They made it fun, interesting and got us all thinking more about keeping our smiles healthy. Go, Colgate!
Also Read: Colgate Ad: Redefining Toothpaste with Toothless Granny
13. Taj Mahal
Taj Mahal Tea just hit a sweet note in 2023, scoring big with the ‘Megh Santoor’ billboard in Vijayawada. This isn’t just any billboard; it’s a record-breaker, the world’s biggest interactive one! Picture this: rain-making music, the soulful Raag Megh Malhar kind. It took six months, 31 strings, and a whole bunch of creative minds to pull off this masterpiece. Taj Mahal Tea isn’t just brewing tea; it’s stirring up a storm and making waves as one of the coolest and most innovative FMCG brand ads in India this year! Have a look at this beautiful ad below.
14. Fevicol | Chipku Chair
Fevicol’s ‘Chipku Chair’ campaign is rocking the charts for the best FMCG brand ads in India in 2023. They tackled the age-old problem of finding a seat in public places with a hilarious twist – people walking around with chairs stuck to them! The video is super funny, and Fevicol cleverly emphasizes its reliability with the tagline ‘Fevicol ka jod ha, tootega nahi’ . Fevicol’s knack for turning a simple idea into a memorable, funny solution is why it’s standing out as one of the best in the FMCG game this year. It’s not just glue, it’s a friend you can always count on!
Also Read: Fevicol and its iconic ads
15. TATA IPL 2023 | JioCinema
The Tata IPL streaming on the JioCinema app brings the same level of excitement as the IPL ads – energetic and full of fun! IPL ads are a big deal during the peak season, and people really enjoy watching them. This particular ad features Shweta Tripathi and Abhishek Banerjee, along with the crowd’s favorite Dhoni and cricketer Suryakumar Yadav. JIO Cinema introduced some entertaining features to make the IPL even more interesting. It’s undoubtedly one of the best Indian ads of 2023!
Let’s wrap up: Best Indian Ads 2023
Wrapping up our journey through the best Indian ads of 2023, it’s clear that these ads were a burst of creativity and energy, squeezing impactful stories into just a couple of minutes, or even a few seconds. Good ads, like the ones we’ve explored, have a way of sticking in our minds, even if the product itself is a bit tricky to recall.
It’s amazing how a simple line like that can leave a lasting mark. Here’s to the ads that not only entertained us but also made a home in our memories, proving that beyond the fear, there’s always a win! And hey, speaking of memories, can you guess which product comes with the tagline Daag acche hain’? Drop your answers below. Did you get it right?
Also Read: Psychology behind TV Ads
FAQs- Best Indian Ads 2023
Q1: What is the purpose of advertising?
A: Advertising serves the purpose of promoting products, services, or ideas to a target audience, aiming to create awareness, generate interest, and drive desired actions.
Q2: How does advertising impact consumer behavior?
A: Advertising influences consumer behavior by shaping perceptions, creating desires, and providing information that guides purchasing decisions.
Q3: What are the key components of a successful ad campaign?
A: Successful ad campaigns typically involve a compelling message, creative visuals, understanding the target audience, and choosing appropriate channels for distribution.
Q4: How has digitalization changed the landscape of advertising?
A: Digitalization has revolutionized advertising by providing new platforms, targeting capabilities, and interactive opportunities, transforming the way brands connect with consumers.
Q5: What role does storytelling play in effective advertising?
A: Storytelling is a powerful tool in advertising as it helps create emotional connections with the audience, making the content more memorable and relatable.
