Thursday, October 16, 2025

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Instamart Teams Up with Sonakshi Sinha for Dhanteras campaign

Instamart, Swiggy’s quick-commerce platform, is back with a sparkling Diwali campaign featuring Bollywood actress Sonakshi Sinha. Following the success of last year’s nostalgic nod...

Brand Mania

Lifestyle

Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Influencer Zone

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

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Media Masala

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Mouni Roy Joins Sudathi as Brand Ambassador

Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

Celebrity Association

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Mirinda Unveils Holi Ad, Turning ‘Kaali Zubaan’ into ‘Rangeen Zubaan’

Mirinda, PepsiCo India’s orange-flavoured drink, has unveiled its vibrant Holi campaign, reinforcing its identity as a fun and playful brand. The campaign film brings...

Mirum India Secures Digital Mandate for ibis Hotels

Mirum India, a VML company, clinches the digital mandate for ibis Hotels, a distinguished brand within the Accor group. In this capacity, Mirum India...

Dubai Tourism Launches ‘Ready For a Surprise’ with Virat & Anushka

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has unveiled its latest global campaign titled ‘Dubai, Ready For a Surprise’, and it’s headlined...

Yes Madam Roasts L&T Chief’s 90-Hour Workweek Remark with Hilarious Ad

Home salon service brand Yes Madam has taken a bold stance against Larsen & Toubro (L&T) Chairman SN Subrahmanyan’s controversial statement advocating a 90-hour...

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