Instamart, Swiggy’s quick-commerce platform, is back with a sparkling Diwali campaign featuring Bollywood actress Sonakshi Sinha. Following the success of last year’s nostalgic nod...
Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...
Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding...
Every Women’s Day, we celebrate progress, but do we truly question the biases that persist? Shemaroo Entertainment’s #HarRoleIsHerRole campaign goes beyond conversation to challenge...
Influencer marketing in 2025 is no longer about simply paying creators to post. It’s about storytelling, personalization, data-driven strategies, and cultural resonance. With AI...
Adidas has officially announced a multiyear partnership with Indian cricket star Rishabh Pant. With this association, Pant joins Adidas’ prestigious athlete lineup, which features...
Knorr, the popular food brand under Hindustan Unilever, has taken an unconventional route to promote its Korean Ramen range — by once again collaborating...
